Real Estate Investing Basics – Choose Your Neighbor Marketing

A very effective, yet often overlooked method of marketing both your rentals and your houses for sale is door to door flyers in the neighborhood of your property. Residents who live near your property are likely to know someone – a friend, colleague or family member in the market for housing that they can pass your flyer on to. You may also attract the direct attention of a neighbor who is ready to buy or move up/down in their housing.

If you are local and don’t mind running around the neighborhood yourself, this method will only cost you a few hours plus the cost of printing. If you’re not available for the distribution, or just have better things to do, paying someone to distribute flyers is very cheap and incredibly cost effective if it results in a sale or a qualified tenant placement. Just remember to do a quick drive through of the neighborhood to ensure the flyers have been distributed if you’re paying someone to do it.

As for the content of the flyer, it’s worth it to take some quality photographs of the interior and exterior of the home. If your main selling point is the quality of the property, be sure to feature these in full color along with some of the basic specs of the home. If you are advertising a rent to own that’s a really great deal, make sure your analysis of the numbers is prominent and easily understood. Also, be sure to emphasize that this property is in their neighborhood and that this is an opportunity for them to choose their new neighbor. Lastly, don’t forget to include full contact information: your telephone number, fax number, email address and 24 hour recorded information line if you have one.

A more expensive variation of this method is to use direct mail to target your property’s neighborhood. Again, you’ll want to tailor your marketing message to let them know that this is their chance to mold the neighborhood by helping to select the new neighbors. To maximize your exposure, try using both flyer and direct mail distribution methods, timed several weeks apart to make sure that as many neighbors as possible get your message that you have a great property for sale or rent in their neighborhood.

How to Create Fantastic Real Estate Flyers

As a Agent, Investor or a Homeowner that’s looking to sell your home or investment property, you need superior marketing material. What marketing materials do you use? Do you outsource your marketing? Is it time consuming and Costly? If you answered these questions with a YES or would like to take more control of your marketing campaigns to maximize your profit? Well, for myself as a Real Estate Wholesaler, I’m always looking for new and innovative ways to marketing my properties especially if it’s economical and I can have creative control over my marketing tools. For the past couple of years I’ve been using free software like Word, Publisher, Gimp and others to create flyers, email newsletters and updates. It was average but it worked.

This method worked but I wanted my properties and ads to stand above novice or even experience investors. I wanted something new, so one day doing a basic search on the internet I came across Turn-Key Flyers (Professional Real Estate Templates) which is PDF base templates that allow you to have professionally designed PDF Flyers for marketing. Real Estate flyers are the cornerstone to any complete marketing campaign to promote, advertise, and sell properties. Colorful flyers add integrity to your marketing efforts and business. Creating your own Real Estate flyer with Turn-Key will help you to display the advantages and benefits of your primary residents or investment properties in a visual manner.

Key Points

· Directly Edit on the Flyer

· Point & Click: Add/Replace Photos

· From Start to Finish in Minutes

· Unique and Creative Design

· Add Pazazz with Styling

· Open, Edit, Save As… PDF Advanced Template Technology

· You can Send via Email

· You can Print for: Open Houses, REI Meetings, Trainings

· Re-Usable, Versatility

· Works on BOTH Mac and PC

With Turn-Key Flyers they generated instantly and they can be fully customizable in Adobe. It’s Fast and easily editable templates to use over and over again. Simply fill out the form and upload your property photos. You can also plug-in your contact information, your business name or affiliation, and services you offer. For any flyer you choose it will always have an elegant and professional design while maintaining ease of use as a priority. For my investment properties I wanted potential homebuyers searching online or visiting an open house to go home and have something they could refer back to and helps them to remember what property they saw, not just throw my flyer away.

Do you use Email Marketing? It’s perfect for email marketing to attract potential buyers and sellers. In such a competitive market, it’s challenging to stand out from your competitors. Real estate flyers are printer friendly and have all the property information you would like potential buyers to view. Turn-Key flyers are ideal for anyone looking to market real estate; fsbo’s (for sale by owner), realtors, wholesalers, etc. Using flyers is easy and inexpensive and can be done for almost any type of property. So if you want to upgrade from unprofessional promotion and step up to the next level of Real Estate marketing then Turn-Key Flyers are a great one-time investment that you would see a serious return on money time and time again. Thank you for reading, Good Luck on Real Estate marketing future.

Real Estate Brokers – Divide and Conquer Your Commercial Real Estate Market

When it comes to winning market share as a commercial real estate broker or agent, it pays if you can divide up your market or listing territory into segments. In this way you can then focus your marketing efforts and activities.

Results in commercial real estate come from systemised focus and you have limited time available each day for prospecting and marketing.

It is a fact that you cannot be everywhere at once when it comes to prospecting and networking. As an individual broker or agent look at your market and consider the following facts:

  • What is your specialised property type?
  • Where is your market?
  • Why should people do business with you?
  • How can you cover the sales and listing territory?
  • What is your competition doing now with marketing?
  • What is your market share and how did you get that?

When you answer these questions quite clearly you can soon see the strategies required to move ahead as a top agent or broker in your local area.

So let’s look at some rules that can help you divide and conquer your local area for increased commercial real estate activity and opportunity.

  1. Determine a key service that you will be focusing on. That could be leasing, sales or property management. You can also have combinations of sales and leasing, or leasing and property management.
  2. Build a marketing package for your ‘key services’. Carry that package of information with you so you can connect with new people at any opportunity. Practice your scripts and dialogues for your ‘key services’.
  3. Identify and set up your main primary territory for new business based on local area growth and opportunity. The primary area of focus should give you 80% of your business. Assumptions should be made on the local area and how it is changing.
  4. Determine geographical or road boundaries that contain your primary area of focus. From that you can determine the desirable and active zones for sales and leasing activity. You can also determine the better streets and properties to connect with.
  5. Your territory is likely to contain many properties and businesses. On that basis split up the zone into segments of 100 properties. Segment by segment (each of 100 properties) you work through the local area to identify owners and businesses. Talk to more new people every day in those zones to identify property change and opportunity.
  6. In addition to the above strategies, connect with property developers and franchise groups separately. You never know when they may require a new location or parcel of land to build on.

New agents and brokers in the industry need a system to proceed and attract clients and property listings. This process will be a very good start in doing that. You can modify it to suit your market circumstances.

Generate Real Estate Leads Easily With These Tips

Generation of real estate leads has gone digital. With different lead generation tools and some mobile marketing apps, you might feel overwhelmed. So, how can you decide which tools to add to your strategy on lead generation to attract or nurture potential prospects?

Concentrate your core strategy on the basics to real estate marketing. Methods that are tried and true are ageless and should still part of your plan even if they are dressed up for the digital consumers.

Video

It’s absolutely worth investing in high quality professional videos to showcase yourself as a real estate agent. Buying a house is often the biggest purchase an individual will make in her or his lifetime and he or she likes to work with the one who has traits they trust like personality and authenticity. They’re also looking to see if you’re the agent they like to work with, so make sure to put your best face forward. Some agents create YouTube videos to show expertise and knowledge blended with their relatable and honest style. Videos may humanize an individual much more than the static site profile. Numerous realtors showcase the area’s beauty they specialize in on videos. Videos also bring a high ROI and have proven to be important marketing technique to generate leads.

Client Testimonials

You cannot beat a passionate, heartfelt statement from satisfied clients. Reviews and testimonials must definitely be part of your presence online. Video testimonials are a perfect so some potential sellers and buyers can resonate with that individual. If you do not have video capability, there are lots of ways to show your happy customers. Make a page on your social media or website to share testimonials and share them to bigger sites as well. Sellers and buyers will appreciate the customer’s honesty and have high probability to reach out.

Social Media

It is highly recommended to use social media. Facebook is one of the most dominant communication forms across the globe and the paid ad platforms are cost-effective way to generate some real estate leads. Use this when targeting your core demographic. Majority of marketers include Facebook strategies in marketing plans and you should also. It is a worthwhile, practical advertising investment that would pay off when generating some new leads. Although you do not spend money on the ads, you may still improve generation of leads on Facebook with the use of fresh content, engagement, and optimization.

Real Estate Lead Capture Forms

Majority of people used to look for homes for sale in a newspaper, yet now a lot of consumers start their home search over the internet. Having some forms on your site for lead generation is a good way to bring in the new business. It’s one of the best lead-generating strategies, yet never forget to ensure that your site is fresh and updated so people would keep visiting and you can boost your repeat traffic.

Blog

It can really improve your online presence and show your expertise as a real estate agent. Use this to communicate your grasp of everything related real estate consistently. Never forget to end your blog with effective call to action fill out the form for lead generation or make phone calls.

Digital Marketing – A Fantastic Way To Boost Real Estate Sales

The real estate industry in India has found out a new and effective way of marketing that is known as Real estate marketing. Today our country has more than 200 million users online and it consists of people of high net worth, lower middle class and middle class people. Real estate companies in India are paying about 25% of their marketing expenditure on digital marketing. Today each and every customer does an extensive online research before purchasing any product.

There are various ways to boost online sales with the help of digital marketing.

• Blogs are the Most Effective Way

Where any high-valued product is involved, in-depth details of the product help the customer to take better and informed decisions. Therefore, it becomes important to develop blogs on your products and FAQ’s related to the sector. Try to conduct a survey within your present customer base. Jump into the deeper questions and mention answers for all of them on your blogs. Search for the trending topics like in the past few of the banks reduced the interest rates on home loans. Such type of news should be always be presented in an effective manner.

• Develop Your Strategy and Campaign from Conversion Perspective

It is very important to do all the promotional activities from conversion perspective. There is no meaning of any campaign if it doesn’t have any call to action. You have to tell your audience, what they are supposed to do after watching any video or campaign. Hence the phrases like “call to”, “visit here”, should definitely be used. Be creative in the campaigns, but tactfully keep the customer engaged and induce him or her to contact you. Do not compromise on the creativity because it is the key to any marketing strategy.

• Engage Your Customers Wherever Possible – Email, Blog, Social Media, Forums etc.

You can track customers over internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You have to just join all these and you would find more and more people searching for you. Engagement is the quickest and the most effective tool to find an audience and this is done by various methods like blogs, info-graphics, videos and you should start any campaign, keeping in mind the end result of the same like sales, loyalty and identity. These engagement techniques are effective and if done at the right time, would take your business to new heights.

• Second Screen Marketing for Real Estate

India is witnessing a new wave in technology and smartphones are the first ones. Today, more than 90% of the youth have smartphones and so it becomes essential for real estate companies to implement second screen marketing strategy and should have mobile responsive sites. It should make groups like Whats App etc. and social media platforms like Instagram, vines. Real Estate Developers target both desktop and mobile customers and in a very short span of time, the results would be in front of you.