4 Best Content Marketing Strategies For Real Estate Wholesalers

What are the best content marketing strategies for those wholesaling properties?

There are many wholesaling marketing channels for real estate investors today. Many work, but content marketing is becoming increasingly important and valuable for wholesaling houses and generating real estate leads.

Many real estate investment companies flipping houses are seeing great results from direct mail, email marketing, cold calling, PPC advertising through Google AdWords, Craigslist ads and various guerrilla marketing efforts. These are powerful wholesaling marketing methods and make a solid part of a well-rounded marketing mix. Yet, no one can deny that a variety of emerging changes is also making it crystal clear that a good content strategy cannot be ignored either.

So what are some of the best content tactics for wholesaling CEOs to engage in today?

1. Blogging

Blogging has been repeatedly recommended to wholesaling CEOs for the last couple of years, though while proving incredibly profitable for many the majority has still failed to embrace it fully. This is tragic considering the long term benefits and high ROI it delivers, while holding the potential to drive in high quality traffic and leads in the short term.

2. Guest Blogging

While on-page blogging can develop as being the heart of a real estate company’s business, off-page guest blogging on other people’s and company’s blogs can be equally as important. This is even more true as results from email marketing and other link building efforts are buffeted by ongoing Google changes. Done right guest blogging improves SEO and search engine rankings long term, helps drive in leads in the short term, increases visibility and bolsters investor’s trusted expert status. So look for relevant, high quality blogs, online magazines and news sites that will accept your content.

3. Social Media

Most investors are well aware of the need and reported advantages of engaging in social media, but few still recognize just how important it is, or are doing very well at it. Just having profiles and posting the odd retweet or ad isn’t going to cut it. This is about content and that means original and interesting content are demanded. Ask questions, run contests, link to blog posts, highlight your successes, and find out how you can help others in your network.

4. Press Releases

While potentially one of the most powerful forms of wholesaling marketing for improving branding, positioning and driving in web traffic commanding their own media with press releases still continues to be sorely neglected by many wholesaling CEOs. Check out the variety of free and low cost options out there today for dramatically improving visibility and credibility.

How to Market Your Commercial Real Estate Loan Business

All too often I see small business owners missing the mark with their marketing. Sure, it’s easy to do when you specialize in a specific industry niche and you spend your time engulfed in industry sector jargon. However, it’s best to put yourself in your potential customer’s shoes and think your marketing through from their perspective, addressing their most important questions. Your customers want to be able to trust you, to know you are looking out for their interests and that you don’t just see them with Dollar Signs in your sunglasses.

Below is a sample page, perhaps good for a website, brochure, email, or letter. Why not look this over and consider how you might form your own message. Use your own voice, your own style and remember you are talking to your customer across the table for the first time. You know what questions they will ask. Show that you care, that you are working for them, and will go out of your way to get them the best rates, and great service. Here is the sample:

Commercial Real Estate Loans

Are you looking to purchase an income property such as an apartment building, small office building, or retail center? Would you like to put several rental properties in your real estate portfolio into one commercial mortgage? Wish to find a suitable piece of land and develop that property? Do you need a loan for acquisition and construction?

Do you want to buy a business property with a business on it; a restaurant, carwash, service station, laundry mat, hotel, etc.? Are you looking for a commercially zoned property with a warehouse or industrial building on it? Are you expanding an existing business and/or want to own the property under your business rather than paying the monthly lease?

Are you in the agricultural sector, looking for specifically zoned farming property; land for a vineyard, orchard, or crop such as berries, vegetables, or flowers? We have significant experience to make this happen. Our area in Southern CA has one of the best climates in the world, and incredible top soil for growing almost anything.

We can assist with all types of commercial real estate loans including government-guaranteed loans such as FHA, USDA, and HUD. If you are looking for an SBA 7(a) loan or a CDC/SBA 504 loan for commercial real estate we can get it done.

We can assist you with traditional commercial mortgages, commercial bridge loans, or commercial hard money loans. We also have lines on non-traditional sources for hard money commercial real estate loans, which are custom tailored to you needs for complicated projects outside the normal scope of typical commercial real estate loans and mortgage offerings.

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Why not try something like this? Just because the Federal Reserve has raised rates doesn’t mean you have to let new deals and new clients move to your competitors. I hope you will please consider all this and think on it.

The Future of Real Estate Wholesaling Marketing

What’s the future of wholesaling marketing for real estate investors?

Mastering what is working right now is great. However, as clearly seen from recent corporate battles between Apple and Google and real estate companies throughout history it is those that embrace future trends and stay on the forefront of change that consistently race ahead and stay on top.

Right now many investors are finding great success in simple wholesaling marketing strategies like direct mail, bandit signs, in person networking and of course online content marketing and PPC advertising through Google Adwords.

While many of those reading this might instantly be cringing, expecting this article to be yet another of the same old “you have to use social and mobile” pieces, that isn’t necessarily the only future of wholesaling marketing.

All marketing, just like the economy and housing market is cyclical. Print has gone out and come back, so has direct mail and email marketing. They were all very popular and successful in the early 2000s, then died off, and have been revived. So there will certainly be room for some of the more traditional advertising methods to rebound in the future, even if they take on a slightly more digital format.

Obviously technology can’t be ignored either though. We are all increasingly being wired in, even if we don’t want to be. Offline wholesaling marketing may continue to produce real estate leads and deals for flipping houses for quite some time, but at some point investors will have to adapt. You can put it off and give the lead to your competition or begin strategizing now to get the edge and enjoy dominating the market and more lead flow.

Mobile is an obvious trend. Apps, bulk SMS, mobile responsive sites and social are great ways to capitalize on the mobile movement. However, looking ahead this will also certainly mean responsive digital outdoor advertising, social notifications in car, on smartphones and via Google Glass, based on all types of activities and location based, even without prospects requesting it.

Social can’t be ignored. Some may not have figured out how to use it effectively yet, but that doesn’t mean it isn’t incredibly valuable or powerful and high ROI if done right. In fact social is really just figuring itself out. Once commercialized properly and wholesalers are able to infiltrate feeds by offering timed messages and truly valuable info it can be monetized. In the meantime the focus should be on building a tight tribe of customers and really being authentic.

5 Reasons To Invest In The Real Estate Market

If you have always wanted to become a real estate investor, now is the perfect time to achieve your dream. Today’s economic conditions and housing market are suitable for long term and profitable investments, so get the most out of your savings by investing in the housing market.

If you are wondering about the benefits of housing investments based on the current market trends, here are five reasons why this is a good option.

  1. Good Long-Term Returns: For people who are willing to improve their investment and work on it to increase its value and sell it at a later date, real estate can be a good bargain. Buy an old property, refurbish it, and sell it again at a good price to gain a profit. You can also rent your property if you want a continuous flow of cash.
  2. The Economy is Improving: The economy is finally rising from its recessive state. As it improves, people who had to foreclose on their homes will once again be looking for prospective house and properties to buy. Thus, an investor will have plenty of prospective buyers to sell his home to, once the has renovations are completed.
  3. Endless Opportunities: Investors are provided with boundless opportunities, as there are always people who are willing to sell their homes. Whether it is due to foreclosure or other reasons, many people are quick to sell to an investor. On the other hands, many buyers are ready and willing to purchase homes for their families. Regardless of economic and market conditions, the housing market never comes to a complete standstill.
  4. Tax-Free Profits from Rental Properties: Many real estate investors use their savings to buy rental properties that they can rent to tenants at favorable rates. The rent money received from tenants is exempt from taxes; thus, it is a purely accounted as your profitable income.
  5. An Asset: If you do not have any existing monetary assets, then choosing real estate is a good idea. No matter how much the economy might fall, you will always be able to encash your property as an asset to get money in a time of need.

Considering the above reasons, the time is now for becoming a real estate investor.

However, when searching for investment property, always consider multiple options, make sure you have the money to fund your investment, and create a backup plan in case your investment faces any major issues over time.

Boston Condo Market In Real Estate Frenzy

The Boston Condo Market has been on a mega rebound over the past few weeks. Downtown inventory rates have dropped significantly and prices are still climbing. Many Boston condos that we have been tracking over the past few weeks have went under agreement at full or over asking price showing the stability & possible frenzy in the 2007 Boston real estate market.

Last week we all read about the real estate frenzy going on in Manhattan right now. Is it the buyers who have been waiting for the bubble to burst over the past 18 months and now are faced to purchase now or rent for another year? Is it the low interest rates that are still active in our marketplace? What is causing this new renewal of the Boston real estate market?

New condo developments in Boston are also on the hot seat. With even more projects coming up this shows the lack of luxury condo properties or full service condos. We are glad to see more of this type of condo property being built as it is the wave of the future. The Back Bay, Beacon Hill, Brighton Allston, Charlestown, Chinatown, Fenway, Leather District, Midtown, North End, Seaport, South Boston, South End, Waterfront and the West End in Boston are all hot and downtown Boston will continue to boom.

Not surprising, some immediate suburbs like Brookline, Newton, Medford & Quincy are also picking up on this trend. Traditionally these markets don’t cater to the full service young professional, however, we are seeing all new types of luxury condominium properties popping up around the skirts of Boston also.