Technology and Tools to Boost Up Your Real Estate Dealings

The real estate world has seen a dip in the dealings be it leasing, buying or selling, especially in the recent times. In today’s tough economic times, making a new customer is challenging and so is retaining an existing one. Real estate agents have to be at their marketing best at all times and for it they need to be tech friendly.

You might be the best at what you do, but until you communicate it in the right way with the right tools, your efforts might be getting wasted. Technology and communication need to go hand in hand and failure in this issue can see you lag behind compared to your competitors. More importantly, there needs to be a balance between the two and to bring that balance in your profession you need to be working on both the aspects simultaneously. Everything from client communication, connecting with new customer database, sales pitch, after sales service and other such interactions need to be done effectively with the help of technology.

Being in the real estate business, you might have noticed that the presentation or bidding of a real estate agent lacking in the technological aspect affects the whole deal. So instead of avoiding technology why not adapt it to fare better as it will assist you in ways you couldn’t have thought possible. All you need to do is incorporate a few of the technological tools in your everyday dealings making it swifter for you and effective for the customer.

Here are some tips to get you started.

  • Smartphone

If you are still using your old mobile phone it is time you switch to a smartphone with a data plan that lets you incorporate database tools. It will prove to be really helpful when you need to contact your prospective clients no matter if you are in the office or out on the go. You can do it all from your smartphone be it sending or receiving emails, browsing property websites, downloading real estate related news apps, communicate instantly no matter where you are.

  • SMS marketing

SMS marketing is an highly effective way to keep in touch with your regular clients and even getting acquainted with new ones. Make it a part of your client communication strategy where you can send notifications, inform them about new properties on the market, send reminders for installments, invite them for property related events, send them links, details and other market related information.

  • Email communication

Emails have become an essential feature when it comes to client communication. It is a quick and convenient way to reach out to property agents, builders, customers especially when it comes to commercial property clients. Make sure to use the best data software for both your computer and smartphone so you can send and receive e-mail even when on the go.

  • Software

Many software packages are especially designed for the real estate industry and are available at affordable prices to assist the real estate professionals. You can integrate it in your system for database entry, facilitate management of broker, staff, leads, quotes, customer account, auditing and other processes. The softwares are designed to meet the ever-growing demands of the real estate industry and can be used by all, developers, builders, contractors, infrastructure developers.

  • Website

Your personal website can boost your clientele and your work reputation as it will be easy for clients to know all about your work increasing the trust and dependability factor. They will have a gateway where they can access your property listings and inspection information related to all the properties that you have on offer.

  • Presentation software

While presenting a property to many clients or a team you could make use of presentation software with the help of which you can add site photographs, 3D images, manage content, basically create an awesome visual experience for the client giving your property bid a boost.

All these and more can be a part of your everyday dealings when it comes to presenting, negotiating, selling or closing a deal. Like every other field, real estate too is embracing technology and it’s time you too go for it.

Digital Marketing – A Fantastic Way To Boost Real Estate Sales

The real estate industry in India has found out a new and effective way of marketing that is known as Real estate marketing. Today our country has more than 200 million users online and it consists of people of high net worth, lower middle class and middle class people. Real estate companies in India are paying about 25% of their marketing expenditure on digital marketing. Today each and every customer does an extensive online research before purchasing any product.

There are various ways to boost online sales with the help of digital marketing.

• Blogs are the Most Effective Way

Where any high-valued product is involved, in-depth details of the product help the customer to take better and informed decisions. Therefore, it becomes important to develop blogs on your products and FAQ’s related to the sector. Try to conduct a survey within your present customer base. Jump into the deeper questions and mention answers for all of them on your blogs. Search for the trending topics like in the past few of the banks reduced the interest rates on home loans. Such type of news should be always be presented in an effective manner.

• Develop Your Strategy and Campaign from Conversion Perspective

It is very important to do all the promotional activities from conversion perspective. There is no meaning of any campaign if it doesn’t have any call to action. You have to tell your audience, what they are supposed to do after watching any video or campaign. Hence the phrases like “call to”, “visit here”, should definitely be used. Be creative in the campaigns, but tactfully keep the customer engaged and induce him or her to contact you. Do not compromise on the creativity because it is the key to any marketing strategy.

• Engage Your Customers Wherever Possible – Email, Blog, Social Media, Forums etc.

You can track customers over internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You have to just join all these and you would find more and more people searching for you. Engagement is the quickest and the most effective tool to find an audience and this is done by various methods like blogs, info-graphics, videos and you should start any campaign, keeping in mind the end result of the same like sales, loyalty and identity. These engagement techniques are effective and if done at the right time, would take your business to new heights.

• Second Screen Marketing for Real Estate

India is witnessing a new wave in technology and smartphones are the first ones. Today, more than 90% of the youth have smartphones and so it becomes essential for real estate companies to implement second screen marketing strategy and should have mobile responsive sites. It should make groups like Whats App etc. and social media platforms like Instagram, vines. Real Estate Developers target both desktop and mobile customers and in a very short span of time, the results would be in front of you.