What are the best content marketing strategies for those wholesaling properties?
There are many wholesaling marketing channels for real estate investors today. Many work, but content marketing is becoming increasingly important and valuable for wholesaling houses and generating real estate leads.
Many real estate investment companies flipping houses are seeing great results from direct mail, email marketing, cold calling, PPC advertising through Google AdWords, Craigslist ads and various guerrilla marketing efforts. These are powerful wholesaling marketing methods and make a solid part of a well-rounded marketing mix. Yet, no one can deny that a variety of emerging changes is also making it crystal clear that a good content strategy cannot be ignored either.
So what are some of the best content tactics for wholesaling CEOs to engage in today?
Blogging has been repeatedly recommended to wholesaling CEOs for the last couple of years, though while proving incredibly profitable for many the majority has still failed to embrace it fully. This is tragic considering the long term benefits and high ROI it delivers, while holding the potential to drive in high quality traffic and leads in the short term.
2. Guest Blogging
While on-page blogging can develop as being the heart of a real estate company’s business, off-page guest blogging on other people’s and company’s blogs can be equally as important. This is even more true as results from email marketing and other link building efforts are buffeted by ongoing Google changes. Done right guest blogging improves SEO and search engine rankings long term, helps drive in leads in the short term, increases visibility and bolsters investor’s trusted expert status. So look for relevant, high quality blogs, online magazines and news sites that will accept your content.
3. Social Media
Most investors are well aware of the need and reported advantages of engaging in social media, but few still recognize just how important it is, or are doing very well at it. Just having profiles and posting the odd retweet or ad isn’t going to cut it. This is about content and that means original and interesting content are demanded. Ask questions, run contests, link to blog posts, highlight your successes, and find out how you can help others in your network.
4. Press Releases
While potentially one of the most powerful forms of wholesaling marketing for improving branding, positioning and driving in web traffic commanding their own media with press releases still continues to be sorely neglected by many wholesaling CEOs. Check out the variety of free and low cost options out there today for dramatically improving visibility and credibility.