Cheap, Bargain, Real Estate; Good Deals, Below Market, Low Priced properties are available if you know how to buy them. By Jody Hudson – Realtor since 1972. How to FIND and BUY: Cheap Bargain Real Estate, Good Deals, Below Market, Low Priced and Less Expensive; homes, lots, land, businesses, and condominiums. They are everywhere and easy to find. Here is how to find and buy them from anyone, anywhere. This article lays out the steps: How to find and buy a Bargain, A Good Deal, in real estate; that is; how to get it real cheap! Yes, there are ways! Nearly every call or e-mail that I get is asking me to find the buyer a bargain. We all feel that way when we are buying as well. All of us want a good deal. We all want to get cheap real estate. And we can all do it. There is a bit of a challenge however. Every single buyer that I’ve ever had in my thirty two years of selling real estate has wanted to sell the property they have for more than it is worth. Herein lays our challenge as Realtors — and of course for you as purchasers. To get those HOT deals in real estate there are at least three things you must do: 1. First of all as a buyer you must be able and willing to act faster than any other buyer. 2. Second you must be able to know a bargain when you see one. This takes experience and education in the specific market . Any assumptions made from other markets, about the subject-inteded market, will sentence you to certain failure… 3. Third you must BUY it. That is write a deposit check and write a contract that will win over the other contracts that may be presented at about the same time as yours. This group of three steps, sounds simple, but only about one buyer in each ten year period is willing to do these three things in order to get the cheap property they have asked us to find for them! I have several people, and so do most Realtors, that are the most; ready, willing and able and we call them first! If you want to be one of the ones called you must be MORE ready, willing and able! Recently, August 2002 the waterfront home next to ours was listed for sale for $249,000 and it was worth at the time about $350,000. Kate and I called each of our family members, our wonderful neighbors on the other side (one of whom is a local builder and the other a mortgage broker) and some of our best clients and a best friend of ours, a builder and investor, who had already said he liked the fine home. (Note that property is now worth about $800,000 Sept. 2004). We explained that the home was going on the market in a few hours and that they must act fast. Our neighbors on the other side, the most knowledgeable of the bunch wanted to make an offer of $180,000 saying they thought that was all the property was worth. They knew better or at least should have and they should have bought it. They just “hoped” they could get it for less and that they didn’t have to move fast. The offer they made was ignored and wasted our time. They did however get another property in a few days, for a lot more money, that was worth a lot less, as a result of improved alertness and awareness after losing the one next to us. Our savvy investor friend put in a couple of offers below the asking price with several contingencies. Meanwhile we are telling everyone to write a contract for full price with no contingencies and calling on both our phones as fast as we could call. None of our best friends or family would pay attention. They were ALL too greedy. They knew the property was far under-priced but wanted it for even less… Lesson: when it’s a good deal – ACT instead of getting more greedy and losing the deal totally. Then our lovely new neighbors came and saw the property. They also were knowledgeable about similar properties, and had lost several properties they liked by moving slow, writing unreasonable contracts and not paying attention to real values. This time they did it correctly. In fact they wrote a contract on the spot, with no contingencies, and for MORE than full price so that if anyone did offer full price they would still have the best chance. They paid $5,000 more than the full price on the spot, told the sellers they could have settlement any time they wanted it and before they even heard back from the sellers they arranged for a mortgage of MORE than they needed and asked for the money to be immediately available. They did not ask for a home inspection, a survey, or for the sellers to fix anything. The home is 30 years old and has not had one bit of maintenance. There was a burst hot water tank, a roof that needs replacing and a few HUGE cracks in the foundation. All these problems cost them about $15,000. They have, as I write this, owned the property for several months and worked on it every weekend, before they could take a break and enjoy it. They love it. If they were to fix all of the things that need fixing, paint the trim and freshen up the yard and landscaping; we could get $900,000 to $950,000 for this home for them in a few months on the market. And, city sewer will be here in a few years, at that point the property will instantly go up another $200,000 and all the people we called knew about the pending sewer too. The buyers didn’t find out about the sewer coming to town until after they had contracted to purchase the property. The sewer is still not in — WOW. They are glad they did the One, Two, Three to make it happen! By doing the three things listed above the purchasers of the home next to us have made the wisest purchasing decision thus far in their lives and have one of the best bargains that have been available in the last several years. The sellers are happy too as they just wanted to sell it as fast as they possibly could, due to a sudden and dangerous illness of one of the owners. I’m writing this article to serve you the reader. But you must know it is self serving as well. Much of our time as Real Estate Agents is spent trying to successfully educate our buyers and sellers. If they would take our advice they could be far, far, more successful in selling or buying. The articles I write here [http://www.kate-jody.com/essays/index.html] are those advices that I give my customers and clients – if they ask. Most don’t and when they do, very few take the advice. Just like in every other profession, we the professionals do what we can to help those who come to us but it’s up to them to take the advice. Bargain homes are always available – but hard to sell. They are homes that are in need of some repair or cosmetic improvement or that are in an area of transition. We have several on the market right now and they are hard to sell. Someone with vision will eventually purchase them, fix them up and perhaps sell them at a huge profit – often to someone who says they want a bargain but won’t do what it takes to get a bargain. Funny isn’t it, and this sort of thing happens all the time. It has consistently happened in my 35 years in the real estate business and being a licensed Realtor since 1972. Just know this, if you want a fixer-upper, so does everyone else, but you need to be very, very, educated and able to spend the time and money to renovate the property effectively and affordably. And, you need to do One, Two, Three! If you want a bargain; educate yourself and be ready to DO — One, Two, and Three. We’ll try to help you. By Jody Hudson Copyright 2002-2004 www.Kate-Jody.com Jody Hudson: [email protected]
Whether your old school or on the cutting edge of technology in your dynamic real estate business, everyone needs a website in this day and age. The benefits of having a real estate website are many in number, and the risks of getting left behind without one are very real. So, what exactly are these benefits? Read on for a brief sample.
1- Build a Strong Web Presence
Get found easier and instantly, via Google searches or links on other sites. Have your office’s address, phone numbers, e-mail address, logo, current listings, and specialization displayed at the click of a mouse. Show up in more places, under more categories, and associated with specific strategic keywords. If you combine your real estate website with the rest of a comprehensive marketing campaign, people can find you in so many different ways, your business will be hard to miss!
Make sure to create a listing on Google My Business for local listings, which are area-specific. Yes, you can select who sees you first, depending on where they live.
2- Generate More Leads
This is a no-brainer. Gone are the days of paying thousands of dollars for Yellow Pages ads and highway billboards, hoping enough people will see it and maybe call your office. Do you also want to pay someone just to answer the phone for you full-time, and rely on methods that the average client no longer uses? Your real estate website is like your modern-day “head office”. This should be the first and most important place your potential clients find you, and if you use an online form to collect client info, then the real estate leads are immediate, free, and warm. A website can also serve as the place that you direct clients to your social media, or vice versa, and have the public sign up for your impactful newsletter for regular announcements.
You’ll also now have a thorough database of potential client info for ongoing listings distribution or announcements.
3- Provide More Exposure to Your Properties
The bulk of a real estate website should be dedicated to property descriptions. This is the opportunity to display full-detail descriptions, brilliant digital photography, and 360-degree virtual tours. You can use as much or as little space as you like, provide clickable links, and make it a more interactive experience for the visitor. The listing created on your real estate website can also be shared (for free) via external links to your own social media pages, other real estate websites, community websites, or anywhere else your marketing efforts lead you.
Again, gone are the days of paying for paper advertising in a weekly or monthly magazine with black and white photos, lost among thousands of other listings in the same book. This just isn’t effective anymore, and can even be a waste of money.
4- Tell Them More About You
A real estate website is the perfect place for potential clients can learn more about you as a professional. This is more important in real estate than almost any other service business. Talk about and splash photos displaying awards you have won, events you participate in, community involvement, as well as your personal background and qualifications. When people get to know you this way (as an individual) they get to like you and trust you. This complements your social media and other real estate marketing strategies perfectly.
5- Tell Them About Your Business
Why wait for a local journalist to write an article about you in the paper or local magazine? Want to be known and respected in the local community? Modern technology puts the power back into your hands. Put the information out there yourself, and draw readers in to see it through strategic web techniques.
For no extra cost, you can regularly publish and update details such as the regions you work in, your years of experience, and areas of real estate expertise. Do you have a knowledgeable team? Are you influential in a hot part of town? Do you specialize in condos, revenue properties, or commercial buildings? Put that out there, forever and visible to the entire world. Include high definition photography and videos to reinforce the message, and make a strong first impression they won’t forget.
6- Create a Brand for Your Practice
If you’ve never succeeded in transforming yourself (and your practice) into a brand, or maybe never thought about it, then this is the way. Think about the biggest, most successful, “celebrity” real estate brokers in your area. They are household names, aren’t they? The public is familiar with their names and faces, the same way they know the name of the local grocery store, florist, or school. Top of mind awareness is ultra important in any business.
Think about it. Your picture everywhere, a logo people will remember, a slogan that rolls off the tongue. A properly executed real estate website can begin this process for you, and position you and your agency as the brand of choice in your local market.
7- Use It as Part of Your Listing Presentation
A listing presentation is what an agent shows to the home seller to convince them that he/she is qualified to sell their home. It usually includes stats, a marketing strategy, pricing, relevant experience, and the added value the agent brings to get the job done. If much of this information is already on your website, you save time and effort. Maybe your potential seller already saw a lot of these details and is already impressed by you before even placing the first call.
8- Exchange Information More Easily
No need for potential new clients to call and wait to speak to your receptionist. This small gesture alone can turn off the ultra busy and impatient 25 to 50-year-old shopper, who is used to having questions answered instantaneously these days. No more need to set up an appointment, drive to meet each other, and invest time just for some initial “this is how we work” info. All this can be accomplished with a few brief lines on your real estate website, which people can read within seconds and move onto the next step.
No need for clients to wait for a form to arrive by fax, or stay on the phone during business hours, to fill in their personal info.
This also allows existing and potential clients to provide feedback in an open forum, so you know what they’re looking for. All this can be done 7 days a week, 24 hours a day, and not just during your office hours (when potential clients themselves are most busy).
Digital Marketing brings about great evolution in the field of marketing and regardless of what industry the concept is interpreted, there is always room for innovation and creativity. Unfortunately, this concept is not well adopted by Dubai Real Estate in the recent times, and a Pied Piper (of Hamelin) approach has been followed by most of the digital marketers which is losing the true essence of Digital Marketing. Most marketers try to copy the concept of one another and sometimes unlawfully even disguise their artwork concepts to catch leads online which although works great for numbers but it is almost zero when it comes to conversion because of quality.
In the basics of marketing, it is taught that every product has its own unique selling proposition (USP) and thus has a different target audience, where one marketing strategy cannot be applied to all. The setback of not following this concept has brought about digital marketing to such a stage where almost the same advertisements are being exposed to same audience over and over again via social media, emails, SMS and online portals which dilutes the interest and confuses a genuine client to what should be opted for amidst this war of similar offerings around all digital channels. Additionally in this process there has been a huge wastage of resource occurred that could have been capitalized better if an optimal utilization approach was adopted. One of the major reason witnessed behind this scenario is the gap that exists between marketing team and their on-ground experience of real estate. Generally, the organizations when they outsource their marketing campaigns to external agencies the objective of both the parties are different where the organization intends to save cost for the marketing campaign and on the other hand the marketing agencies focus on generating more numbers in leads so they can argue on their next contract renewals. In the whole process the essence of advertising the USP of the property is deprived and instead of targeted marketing, the approach goes to mass marketing concept which then again goes against the literature of digital marketing. The only party happy in this scenario is the service provider that are Google and Facebook as their business earns more revenue as the competition gets intense and companies are willing to pay more for the same campaign.
The digital marketing especially social media, SEO and SEM works mainly on bidding structure for a certain set of audience, and of course the mightier bid wins the race, but a well experienced marketer would always opt for an optimal bidding strategy on a specific target segment which would reduce down the cost per qualified lead significantly and eventually would utilize the concept of digital marketing to the fullest. It is high time now that marketers and especially digital marketers should realize the full potential of digital marketing and bridge the gap between knowledge of Dubai Real Estate and marketing approach which would immediately provide better results. The second step includes researching on the appropriate target audience for a specific property and justifying the time spent on this research which would discriminate quality versus quantity at large.
The culprit of this situation cannot be solely blamed upon digital marketers, rather the industry leaders and deciding management have also contributed to a large extend where they have missed out on allocating the right resources at the right time on the right places. Firstly, it is highly suggested to conduct digital marketing in-house since the stakeholders involved in the campaign are many at times exposed to sensitive data of clients and an in-house marketing resource would be not only be focused more upon generating quality leads, but would abide by the values of the organization and would not put up fake or flashy ads which in the long run only results in wastage of monetary resources. Additionally, there should always be an experienced real estate personnel working closely with the marketing team to ensure the research and messages are appropriate and accurate. In the event that organization intends to outsource marketing campaigns, it is highly advised to allocate an experienced personnel as a point of contact for the agency who would not only monitor the progress but would work closely to devise campaigns and messages which only would ensure success in the long run.
Although, the current situation depicts not a very good picture for digital marketing in Real Estate, but if this Pied Piper approach is not followed and right tools are used by the right person with the right resources, there is still a lot to be extracted from the benefits of digital marketing.
Real estate investing is not just about making real estate deals. Like any business, it is also about marketing yourself and your services. Marketing lets you find the people you can help and lets you uncover new opportunities as well. At least part of your business plan should involve promoting your business. Luckily for you, the Internet has made marketing much simpler and far less expensive than advertising has been in the past. If you want fast promotional opportunities that don’t cost a fortune, consider the following methods of promoting your company:
1) SEO. Search Engine Optimization (SEO) is actually a process to make any online content more easily found with search engines. It works very simply. When Internet users search for information online, they typically use internet search engines such as Google. They type specific words into the search engine and get pages of relevant search results. By including the keywords that your potential customers are most likely to search for in your own web sites and online articles, you can direct more traffic to your online presence.
2) Newsletters. You can create one or more newsletters online to promote your real estate investing business. Send these newsletters regularly and include plenty of relevant, useful information for your readers. Newsletters are wonderful because they remind potential customers about your business without being too pushy. If your newsletters are very good, your leads may forward your newsletter to friends and colleagues, bringing you more customers.
3) Blogs and feeder sites. Blogs are online journals that allow your potential customers to get to know you and your business. You can post your best articles on your blog or create more SEO content. Best of all, your blog can direct people to your web site. Feeder sites are small web sites – often only one page – that direct Internet users to your web site. These can be a great way to get more clicks to your page and therefore get you more traffic.
4) Web 2.0. Web 2.0 refers to the “new” generation of interactive web sites. These include social networking sites. Many people use these for social interaction, but they are also very useful for promoting a business.
5) Marketing and PR companies. While you will certainly want to promote your business on your own, you will also at some point want to hire the best professionals you can afford to get widespread exposure for your services.
If you want to promote your real estate investing business successfully, use several levels of promotion and marketing to get the best results.
To Massive Profits.
Social Media Marketing
1- Listing properties on social media is very easy. Simply copy the URL of the property listing that you are trying to sell, then past and post it on your personal and/or company Facebook page. This action will result in displaying your property to everyone who liked your page or to those who are in contact with you.
2- Posting regular articles and updates about your business and industry will position you as a reputable real estate agent with great knowledge and authority.
3- Facebook is one of the best sources for lead generation. There are several social media strategies designed to engage and encourage the user to provide his/her contact information through a simple form. This may be fulfilled in exchange for a free home evaluation or a list of foreclosed homes in a particular area.
4- Social Media marketing provide advertisers with the tools and options to target users both geographically and demographically as well as by interest. Social media marketing campaigns when designed and implemented properly can result in providing a large number of leads at an affordable cost.
5- Twitter is another alternative mode of Social Media for advertising. What is significant about it is that it cost considerably lower than Facebook.
6- LinkedIn is the best social media platform for business networking. Building a network on LinkedIn can help you generate solid leads. As they say “Your network is your net worth”.
1- Creating and posting client video testimonials stating your expertise, achievements, why should people do business with you rather than with your competitors, and informative real estate tips, can have a tremendous positive impact on increasing the chances of those visiting your webpage to reach out to you.
2- Once you have created a video clip or more you can use the videos to advertise on Google’s display network which includes YouTube and Facebook video ads. Those video clips can also be shared and promoted on several social media networks.
1- Nowadays knowing how to write a good blog has become a very important part of any online marketing solutions and real estate leads. blogs have been proven to be effective in generating leads. It is advisable to create and maintain a blog. Posting at least one blog per month is a must to secure its effectiveness. Blogs provide you with the opportunity to appear on more relevant real estate search terms and provide your current and potential clients with helpful information that will ultimately increase their loyalty and trust.
Real Estate SEO
1- SEO is the ability to optimize a real estate website to appear on the top ten search results for relevant real estate keywords, such as “Real Estate Agent in Montreal” and “Homes for Sale in Laval”. Make sure that the title, headlines, and content of your website includes relevant real estate keywords.
2- A Good SEO practice is to constantly build links to your website; you can do that by hiring an SEO agency or make time every week to work on getting quality websites link to yours preferably related to the real estate industry.
Real Estate Web Design Layout and Features
- When you give away your business cards to potential clients they are more likely to visit your website before they even consider calling or sending you an email. Therefore it is crucial that your Real Estate Web Design is professionally designed and clearly presents the properties being advertised for sale as well as the value you provide to your customers. Your real estate agent website should be easy to use with a visible menu to help users navigate the site.
- It should have several lead capture forms on most if not all pages preferably with different call to action.
- Let your potential clients know that you have tremendous experience selling real estate properties in their cities or areas.
- Write an interesting meet the team page comprised of fun and creative paragraph about each member in your team. Make sure to deliver a strong message that you and your team are capable of helping your client buy or sell real estate while making the entire experience easy and enjoyable.
- If the majority of your business comes from certain communities make sure you list any community work you have done in these communities.
Pay Per Click Marketing
- Google AdWords and Pay Per Click advertising provide real estate agents and agencies with the opportunity to display ads on any relevant search term, providing exposure for your properties with while keeping you up front and centered for significant prospects. The advertising budget can be set to a daily cap and the ads can be targeted by cities, even area and postal codes.
- Support your PPC campaigns with personalized effective PPC landing pages.