How to Generate Real Estate Leads Online

Social Media Marketing

1- Listing properties on social media is very easy. Simply copy the URL of the property listing that you are trying to sell, then past and post it on your personal and/or company Facebook page. This action will result in displaying your property to everyone who liked your page or to those who are in contact with you.

2- Posting regular articles and updates about your business and industry will position you as a reputable real estate agent with great knowledge and authority.

3- Facebook is one of the best sources for lead generation. There are several social media strategies designed to engage and encourage the user to provide his/her contact information through a simple form. This may be fulfilled in exchange for a free home evaluation or a list of foreclosed homes in a particular area.

4- Social Media marketing provide advertisers with the tools and options to target users both geographically and demographically as well as by interest. Social media marketing campaigns when designed and implemented properly can result in providing a large number of leads at an affordable cost.

5- Twitter is another alternative mode of Social Media for advertising. What is significant about it is that it cost considerably lower than Facebook.

6- LinkedIn is the best social media platform for business networking. Building a network on LinkedIn can help you generate solid leads. As they say “Your network is your net worth”.

Video

1- Creating and posting client video testimonials stating your expertise, achievements, why should people do business with you rather than with your competitors, and informative real estate tips, can have a tremendous positive impact on increasing the chances of those visiting your webpage to reach out to you.

2- Once you have created a video clip or more you can use the videos to advertise on Google’s display network which includes YouTube and Facebook video ads. Those video clips can also be shared and promoted on several social media networks.

Blogging

1- Nowadays knowing how to write a good blog has become a very important part of any online marketing solutions and real estate leads. blogs have been proven to be effective in generating leads. It is advisable to create and maintain a blog. Posting at least one blog per month is a must to secure its effectiveness. Blogs provide you with the opportunity to appear on more relevant real estate search terms and provide your current and potential clients with helpful information that will ultimately increase their loyalty and trust.

Real Estate SEO

1- SEO is the ability to optimize a real estate website to appear on the top ten search results for relevant real estate keywords, such as “Real Estate Agent in Montreal” and “Homes for Sale in Laval”. Make sure that the title, headlines, and content of your website includes relevant real estate keywords.

2- A Good SEO practice is to constantly build links to your website; you can do that by hiring an SEO agency or make time every week to work on getting quality websites link to yours preferably related to the real estate industry.

Real Estate Web Design Layout and Features

  1. When you give away your business cards to potential clients they are more likely to visit your website before they even consider calling or sending you an email. Therefore it is crucial that your Real Estate Web Design is professionally designed and clearly presents the properties being advertised for sale as well as the value you provide to your customers. Your real estate agent website should be easy to use with a visible menu to help users navigate the site.
  2. It should have several lead capture forms on most if not all pages preferably with different call to action.
  3. Let your potential clients know that you have tremendous experience selling real estate properties in their cities or areas.
  4. Write an interesting meet the team page comprised of fun and creative paragraph about each member in your team. Make sure to deliver a strong message that you and your team are capable of helping your client buy or sell real estate while making the entire experience easy and enjoyable.
  5. If the majority of your business comes from certain communities make sure you list any community work you have done in these communities.

Pay Per Click Marketing

  1. Google AdWords and Pay Per Click advertising provide real estate agents and agencies with the opportunity to display ads on any relevant search term, providing exposure for your properties with while keeping you up front and centered for significant prospects. The advertising budget can be set to a daily cap and the ads can be targeted by cities, even area and postal codes.
  2. Support your PPC campaigns with personalized effective PPC landing pages.

Real Estate Investing and Marketing – How to Screen Your Leads For Success

Regardless of whether you’re after short sales or ugly houses, making money in real estate investing begins with leads. Unless you’re just posting bandit signs and waiting for the phone to ring, you should have implemented some type of screening process to get the best possible leads landing on your desk (or calling on the phone).

The better you do at setting up your screening, the more time you’ll have, the less garbage calls you’ll field (which can be painful whether you’re doing it, or paying the bill to have it done), and the more you’ll only be working with potential deals – the dream of all real estate investors.

THE RULE: All leads are not equal, and all phone calls are not leads.

A successful marketing campaign is not one that generates a ton of phone calls. That’s actually just a ton of work. Work is different than business. You’ll find in your real estate investing that some marketing campaigns, like the yellow letter (yellow letters are explained below), will produce huge response rates, but also huge numbers of unqualified calls.

But, marketing in the real estate investing world isn’t only about response rates. We have a unique product which only appeals to a small percentage of sellers. We don’t want to talk to EVERY seller, just the right ones. The good news is that you can tweak the message of high response pieces like the yellow letter to provide exactly what we want…

OUR GOAL: To get as many non-deals to filter THEMSELVES out before we ever need to talk to them. Good marketing will allow people who don’t qualify to do the initial screening for you.

QUICK SIDENOTE TO NEWBIE INVESTORS: Don’t be afraid to lose leads… they’re only leads if they are willing AND able to do business with us. If, however, you want to take every last call to work on your skills talking to sellers… no problem… that’s perfectly OK… just plan on fixing your screening when you’re ready to focus on deals.

If you’re marketing to a demographic group (a bunch of people sharing some characteristic, like having expired listings or notices of default on their mortgages), you are starting the screening process by choosing what type of sellers (this works for buyers too) you want to market to.

From there, your marketing message (which can include the “piece” your sending, like a postcard, or the message you use on a recorded message or on your squeeze pages*) needs to include language to both further the prospect along if they qualify, and to allow the non-deals to disqualify and eliminate themselves.

(* Squeeze Pages are single page websites designed to screen, collect leads, and send them to you. They’re a cornerstone of real estate investing marketing – check out the resource box below for links to my Internet Marketing resources.)

Now, lets jump in to two real-life examples from my business, the post-it note and the yellow letter.

The “UGLY” Post-it Note

One of the things people know me for has been my prolific use of post-it notes. I didn’t invent the idea, but in the real estate investing world I’ve distributed more post-it notes than anybody, and I’ve tested the heck out of them..

The original post-it I used had a very effective, but generic message. It got us TONS of phone calls, and cost a mint for the call handling. Fortunately, the margins in real estate investing are high enough that it worked despite the “breakage” (a term for waste, in this case by having unqualified sellers calling).

There were deals for sure, but also a lot of sellers just looking to save a few bucks on Realtor commissions, or who had thought they had been specifically chosen, maybe because their house was so awesome and valuable (aren’t they all?).

I was specifically looking for houses in need of work to either rehab or flip to wholesale buyers. So I needed deep discounts and poorly maintained homes. Other callers would be wasting their time and mine. Real estate investing doesn’t pay by the hour, so this is less than ideal.

So here’s what I did. I added the following language to the post-it notes, creating what I call my “UGLY” Post-it:

P.S. If you want retail value, we’re not your guys. But, if you want someone to buy your house… (a list of benefits)… then we’re your guys. Contact us now… Can’t get much more to the point. If you want retail, don’t call us.

Why waste the time? Why deal with the uncomfortableness of telling them you want to pay 50 cents on the dollar or lease option their house subject to with no money down?

THE RESULT: It cut our calls in half, with no decrease in viable leads. This was huge, because I was paying a pretty high rate to a call center to process the leads… I only wanted to pay for actual leads, so this saved me a bunch, which means my Return On Investment (ROI) shot up. If you were taking the calls yourself, you just got a big chunk of your time back. Either way, a BIG win.

The Yellow Letter

The “yellow letter” is another top-performing marketing piece for real estate investing. The original yellow letter was created by investors John & Donna MacNeil, and later promoted by investing guru Ron LeGrand and others.

If you haven’t seen it, the yellow letter is a handwritten (or handwritten-looking) letter on yellow legal pad paper. It says something like “My wife Erin and I want to buy your house. Please call us at 555-1212.” If you haven’t seen it before, the yellow letter looks real enough to be creepy. And it does get a lot of calls… like:

* Upset people with bad tempers and foul mouths * Police calling on behalf of little old ladies * A random lead or two… and * Lots of people telling you that their house is NOT for sale

So, how to fix it? Easy… I just added the following to the end of the letter (before the signature and PS): If you don’t respond then I’ll assume your house is not for sale.

THE RESULT: Again, a HUGE drop off in calls, but not in leads. The yellow letter remains a top marketing tool for us, but now we don’t need to field the 70% of the calls who wanted to tell us that their house isn’t for sale.

If you want better efficiency with your time and you want to focus more on business than busy work, then start adding language to your marketing pieces to pre-screen the sellers who you are not going to be able to (or don’t want to) work with.

Real Estate Online Marketing Plan – Part 6 – How to Use a Free Follow-Up System to Get More Leads

You’ve learned that with email addresses captured from website visitors you can put in an automatic email follow-up system. You’ve learned that the majority of website visitors who give you emails and become part of this follow-up system will eventually become your customers.

Wow. It’s like a marketer’s dream come true. Actually, it IS a marketer’s dream come true.

Here’s why:

1. You don’t have to spend any time with an email follow-up system. Once it’s set up right, you forget about it and just answer phone calls from all the prospects calling you. (We can load in 52 emails in the system so every new visitor gets a different email from you every week for a year, automatically.)

2. It’s free. Again, once it’s set up, your emails are sent out without any cost whatsoever. Given the prices of stamps and stationery, this is important. Plus it frees up marketing budget dollars for other things that are effective.

3. It’s automatic. By this I mean: you can’t mess it up by not doing what you’re supposed to do.

OK, I know how it works: you’re supposed to make follow-up calls and mail follow-up letters, and send newsletters to your “list.” But it doesn’t always happen does it?

Why is it that we always seem to find a dozen other things to do when we’re supposed to be following up with prospects?

Well, don’t worry about it. Now you can have your follow-up machine do all the dirty-work for you. And it never makes excuses or finds something else to do instead of sending your newsletters and emails.

If you do only one thing with a website, capture visitor emails. If you do only one internet marketing activity, make it this: put in an automatic email follow-up system.

If you do it right you could be the laziest millionaire Realtor the world has ever seen.

How to Work Real Estate Internet Leads Without Going Crazy

So you’ve finally figured out a way to generate real estate leads through the internet?

Congratulations, you’re rich!

Except for one tiny little thing, of course: actually closing your leads and generating sales.

Without a solid system, the only thing you’ll be generating is a lot of work and heartache. In fact, I would say it’s better to avoid online leads all together unless you’re willing to invest the time upfront to set up proper systems.

What exactly do I mean by a system? A proper lead follow up system consists of three parts:

1. Customer Service/ Follow Up at Internet Speed

Everything is faster on the internet. Think of the last time you shopped for anything online. Were you willing to wait even half an hour for an answer from an online store, or did you just move on until you found the answer immediately?

Online customer service is an entire article in itself, but here are the basics:

  • Make it easy for them to contact you – post your phone # prominently and use an online form – just posting your email address is worthless.
  • Respond within 5 minutes – after 30 minutes you may as well not even bother.
  • ALWAYS provide something of value in every phone call/ email/ tweet/ note on rock thrown through their window, etc. This could be market news, useful links, answers, etc.

2. Use a CRM System (even if it’s just an excel sheet).

37 signals, a hugely successful software company has a great saying: make half a product, not a half a**ed product. The same goes with leads: it’s better to work half your leads well, than try to work all your leads and do a half-a**ed job of it.

To do it right, you’ll need to track your leads. For no frills, make an excel sheet with their info, how/ why the found you, and what you’ve sent them so far. Don’t forget the most critical part: prioritize your leads (I can’t argue with the time-tested “A, B, C” system, but feel free to get creative if you need a little flair in your CRM).

My personal favorite for real estate CRM is Highrise, by the aforementioned 37 signals (just Google “highrise, they’re #1). It’s free up to 250 contacts, it’s drop dead simple to use, and it plays nicely with your email.

3. Give The People What They Want.

Ask yourself why they contacted you in the first place: what do they want? Figure that out, then create or find those resources and put them all in a folder called “resources” on your computer. For example: buyer’s guides, market statistical reports, recent neighborhood sales, advice articles about picking lenders, etc.

That way, every time you email a lead you can either attach something useful, or link to it in your email. It also gives you a great reason to call them, so you can ask permission before sending them an attachment.

In all honesty, there is simply no way to get the same success rates from online leads as you do from referrals and personal connections – that’s simply the nature of the beast. Done properly, though, you can generate a solid amount of business without letting online lead follow up take over your life.

Now if you’ll excuse me, I have to go research the pet weight restriction of a condo building for a random lead who just called… hey, I never said it was easy!

Generate Real Estate Leads Easily With These Tips

Generation of real estate leads has gone digital. With different lead generation tools and some mobile marketing apps, you might feel overwhelmed. So, how can you decide which tools to add to your strategy on lead generation to attract or nurture potential prospects?

Concentrate your core strategy on the basics to real estate marketing. Methods that are tried and true are ageless and should still part of your plan even if they are dressed up for the digital consumers.

Video

It’s absolutely worth investing in high quality professional videos to showcase yourself as a real estate agent. Buying a house is often the biggest purchase an individual will make in her or his lifetime and he or she likes to work with the one who has traits they trust like personality and authenticity. They’re also looking to see if you’re the agent they like to work with, so make sure to put your best face forward. Some agents create YouTube videos to show expertise and knowledge blended with their relatable and honest style. Videos may humanize an individual much more than the static site profile. Numerous realtors showcase the area’s beauty they specialize in on videos. Videos also bring a high ROI and have proven to be important marketing technique to generate leads.

Client Testimonials

You cannot beat a passionate, heartfelt statement from satisfied clients. Reviews and testimonials must definitely be part of your presence online. Video testimonials are a perfect so some potential sellers and buyers can resonate with that individual. If you do not have video capability, there are lots of ways to show your happy customers. Make a page on your social media or website to share testimonials and share them to bigger sites as well. Sellers and buyers will appreciate the customer’s honesty and have high probability to reach out.

Social Media

It is highly recommended to use social media. Facebook is one of the most dominant communication forms across the globe and the paid ad platforms are cost-effective way to generate some real estate leads. Use this when targeting your core demographic. Majority of marketers include Facebook strategies in marketing plans and you should also. It is a worthwhile, practical advertising investment that would pay off when generating some new leads. Although you do not spend money on the ads, you may still improve generation of leads on Facebook with the use of fresh content, engagement, and optimization.

Real Estate Lead Capture Forms

Majority of people used to look for homes for sale in a newspaper, yet now a lot of consumers start their home search over the internet. Having some forms on your site for lead generation is a good way to bring in the new business. It’s one of the best lead-generating strategies, yet never forget to ensure that your site is fresh and updated so people would keep visiting and you can boost your repeat traffic.

Blog

It can really improve your online presence and show your expertise as a real estate agent. Use this to communicate your grasp of everything related real estate consistently. Never forget to end your blog with effective call to action fill out the form for lead generation or make phone calls.