The Modern Way To Market Real Estate Via Mobile

Real estate professionals are generally searching for new ways to improve their marketing strength while minimizing their hard work. Electronic flyers using SMS texting could be the strategy to use. SMS marketing is positioned to realize ten-fold development throughout 2010 as well as a three digit growth in 2012, based on data provided by some researchers. As of such, this type of mobile marketing could be advantageous if agents utilize special keywords and short codes with the use of this technology in order to deliver in-depth property information to potential clients.

As a result of embedding a small website link in text messages, agents can easily send out links to the actual MLS listing or even a customized landing page without hassles or added expense to print thousands of brochures. In addition, the SMS will not use any kind of natural sources, this means agents will utilize green solution in the marketing campaigns and this could easily be sent to the purchaser’s significant other, friend as well as buying agent.

The existing green methods are presented through voice recordings or radio broadcasts over short distances, but these advertising methods come with the following disadvantages:

  • They never enable the prospective purchaser to save property information
  • No pictures will be provided
  • Agents are not able to obtain the purchaser’s contact details

However with real estate mobile text message marketing, agents can benefit from the following:

Constantly working: This system will continue to work for agents even while they are eating, sleeping or even closing other sales

Detailed information: SMS will deliver links to complete MLS listing as well as customized digital flyer

Collecting data: The system will collect mobile numbers from every user to be able to respond to them directly

Cost effective: This is much more economical compared to printing multiple flyers

Generally speaking, these methods of text message promotions are just breaking ground and are expected to be quite successful. Similar to how the internet was a game-changer in previous marketing campaigns; all real estate companies will definitely need to integrate mobile marketing in their comprehensive marketing plans.

Real Estate Brokers – Divide and Conquer Your Commercial Real Estate Market

When it comes to winning market share as a commercial real estate broker or agent, it pays if you can divide up your market or listing territory into segments. In this way you can then focus your marketing efforts and activities.

Results in commercial real estate come from systemised focus and you have limited time available each day for prospecting and marketing.

It is a fact that you cannot be everywhere at once when it comes to prospecting and networking. As an individual broker or agent look at your market and consider the following facts:

  • What is your specialised property type?
  • Where is your market?
  • Why should people do business with you?
  • How can you cover the sales and listing territory?
  • What is your competition doing now with marketing?
  • What is your market share and how did you get that?

When you answer these questions quite clearly you can soon see the strategies required to move ahead as a top agent or broker in your local area.

So let’s look at some rules that can help you divide and conquer your local area for increased commercial real estate activity and opportunity.

  1. Determine a key service that you will be focusing on. That could be leasing, sales or property management. You can also have combinations of sales and leasing, or leasing and property management.
  2. Build a marketing package for your ‘key services’. Carry that package of information with you so you can connect with new people at any opportunity. Practice your scripts and dialogues for your ‘key services’.
  3. Identify and set up your main primary territory for new business based on local area growth and opportunity. The primary area of focus should give you 80% of your business. Assumptions should be made on the local area and how it is changing.
  4. Determine geographical or road boundaries that contain your primary area of focus. From that you can determine the desirable and active zones for sales and leasing activity. You can also determine the better streets and properties to connect with.
  5. Your territory is likely to contain many properties and businesses. On that basis split up the zone into segments of 100 properties. Segment by segment (each of 100 properties) you work through the local area to identify owners and businesses. Talk to more new people every day in those zones to identify property change and opportunity.
  6. In addition to the above strategies, connect with property developers and franchise groups separately. You never know when they may require a new location or parcel of land to build on.

New agents and brokers in the industry need a system to proceed and attract clients and property listings. This process will be a very good start in doing that. You can modify it to suit your market circumstances.

How to Market Your Commercial Real Estate Loan Business

All too often I see small business owners missing the mark with their marketing. Sure, it’s easy to do when you specialize in a specific industry niche and you spend your time engulfed in industry sector jargon. However, it’s best to put yourself in your potential customer’s shoes and think your marketing through from their perspective, addressing their most important questions. Your customers want to be able to trust you, to know you are looking out for their interests and that you don’t just see them with Dollar Signs in your sunglasses.

Below is a sample page, perhaps good for a website, brochure, email, or letter. Why not look this over and consider how you might form your own message. Use your own voice, your own style and remember you are talking to your customer across the table for the first time. You know what questions they will ask. Show that you care, that you are working for them, and will go out of your way to get them the best rates, and great service. Here is the sample:

Commercial Real Estate Loans

Are you looking to purchase an income property such as an apartment building, small office building, or retail center? Would you like to put several rental properties in your real estate portfolio into one commercial mortgage? Wish to find a suitable piece of land and develop that property? Do you need a loan for acquisition and construction?

Do you want to buy a business property with a business on it; a restaurant, carwash, service station, laundry mat, hotel, etc.? Are you looking for a commercially zoned property with a warehouse or industrial building on it? Are you expanding an existing business and/or want to own the property under your business rather than paying the monthly lease?

Are you in the agricultural sector, looking for specifically zoned farming property; land for a vineyard, orchard, or crop such as berries, vegetables, or flowers? We have significant experience to make this happen. Our area in Southern CA has one of the best climates in the world, and incredible top soil for growing almost anything.

We can assist with all types of commercial real estate loans including government-guaranteed loans such as FHA, USDA, and HUD. If you are looking for an SBA 7(a) loan or a CDC/SBA 504 loan for commercial real estate we can get it done.

We can assist you with traditional commercial mortgages, commercial bridge loans, or commercial hard money loans. We also have lines on non-traditional sources for hard money commercial real estate loans, which are custom tailored to you needs for complicated projects outside the normal scope of typical commercial real estate loans and mortgage offerings.

— — — —

Why not try something like this? Just because the Federal Reserve has raised rates doesn’t mean you have to let new deals and new clients move to your competitors. I hope you will please consider all this and think on it.

5 Reasons To Invest In The Real Estate Market

If you have always wanted to become a real estate investor, now is the perfect time to achieve your dream. Today’s economic conditions and housing market are suitable for long term and profitable investments, so get the most out of your savings by investing in the housing market.

If you are wondering about the benefits of housing investments based on the current market trends, here are five reasons why this is a good option.

  1. Good Long-Term Returns: For people who are willing to improve their investment and work on it to increase its value and sell it at a later date, real estate can be a good bargain. Buy an old property, refurbish it, and sell it again at a good price to gain a profit. You can also rent your property if you want a continuous flow of cash.
  2. The Economy is Improving: The economy is finally rising from its recessive state. As it improves, people who had to foreclose on their homes will once again be looking for prospective house and properties to buy. Thus, an investor will have plenty of prospective buyers to sell his home to, once the has renovations are completed.
  3. Endless Opportunities: Investors are provided with boundless opportunities, as there are always people who are willing to sell their homes. Whether it is due to foreclosure or other reasons, many people are quick to sell to an investor. On the other hands, many buyers are ready and willing to purchase homes for their families. Regardless of economic and market conditions, the housing market never comes to a complete standstill.
  4. Tax-Free Profits from Rental Properties: Many real estate investors use their savings to buy rental properties that they can rent to tenants at favorable rates. The rent money received from tenants is exempt from taxes; thus, it is a purely accounted as your profitable income.
  5. An Asset: If you do not have any existing monetary assets, then choosing real estate is a good idea. No matter how much the economy might fall, you will always be able to encash your property as an asset to get money in a time of need.

Considering the above reasons, the time is now for becoming a real estate investor.

However, when searching for investment property, always consider multiple options, make sure you have the money to fund your investment, and create a backup plan in case your investment faces any major issues over time.

Boston Condo Market In Real Estate Frenzy

The Boston Condo Market has been on a mega rebound over the past few weeks. Downtown inventory rates have dropped significantly and prices are still climbing. Many Boston condos that we have been tracking over the past few weeks have went under agreement at full or over asking price showing the stability & possible frenzy in the 2007 Boston real estate market.

Last week we all read about the real estate frenzy going on in Manhattan right now. Is it the buyers who have been waiting for the bubble to burst over the past 18 months and now are faced to purchase now or rent for another year? Is it the low interest rates that are still active in our marketplace? What is causing this new renewal of the Boston real estate market?

New condo developments in Boston are also on the hot seat. With even more projects coming up this shows the lack of luxury condo properties or full service condos. We are glad to see more of this type of condo property being built as it is the wave of the future. The Back Bay, Beacon Hill, Brighton Allston, Charlestown, Chinatown, Fenway, Leather District, Midtown, North End, Seaport, South Boston, South End, Waterfront and the West End in Boston are all hot and downtown Boston will continue to boom.

Not surprising, some immediate suburbs like Brookline, Newton, Medford & Quincy are also picking up on this trend. Traditionally these markets don’t cater to the full service young professional, however, we are seeing all new types of luxury condominium properties popping up around the skirts of Boston also.