Tips on Marketing a Luxury Home

When thinking of luxury real estate you can expect to pay more than five hundred thousand dollars for a home. With the economic recession behind us, the market for luxury homes is booming once again. The market is now getting the benefit of the rising income levels of people along with their desire to own a lavish, grand residential space. It is just as easy to sell a luxury home as it is one that is affordable to those without a lavish income. The market will basically targets the individuals with high net worth that also has big cash reserves and is looking for high quality living and potential investment options. These luxury properties are usually found in an up-market locality where the residents can enjoy a lifestyle that is world-class and has ultra-modern amenities.

One thing to note is that the prices of a luxury home can be very volatile. At one time, they can be at their peak when the demand is at the highest point and then it can drop substantially where you have no buyers in the market for luxury real estate.

There are many different ways in which you can market a luxury home. One way that is very important is that you will need to advertise aggressively. You should use mediums of advertising like radio, the internet, newspapers, and television effectively to attract potential buyers. You can also use billboard and pamphlets as a means of advertising in order to draw the attention of potential buyers. In your advertisements, make sure that you highlight the specifications, layout of the home, the location, and the facilities to generate more curiosity.

You can also organize seminars and exhibitions where you can showcase the luxury properties that are available to the buyers. Ask the sales representatives to interact with them personally and be able to solve your buyer’s queries. Convince them how investing in the properties will be in the long term advantageous to them.

Make sure that you can assure your potential buyers that they will have legal clearance on the homes they are considering purchasing. No buyer wants to spend millions, or even hundreds of thousands of dollars on a luxury home only to find that there is some form of legal trouble related to the property.

You can also hire a brand ambassador, who could be a celebrity that works in some of your commercials that is helping to promote the luxury properties you are trying to find a potential buyer for. Make sure you promote the luxury home throughout the world as a potential buyer can come from anywhere.

Real Estate Online Marketing Plan – Part 6 – How to Use a Free Follow-Up System to Get More Leads

You’ve learned that with email addresses captured from website visitors you can put in an automatic email follow-up system. You’ve learned that the majority of website visitors who give you emails and become part of this follow-up system will eventually become your customers.

Wow. It’s like a marketer’s dream come true. Actually, it IS a marketer’s dream come true.

Here’s why:

1. You don’t have to spend any time with an email follow-up system. Once it’s set up right, you forget about it and just answer phone calls from all the prospects calling you. (We can load in 52 emails in the system so every new visitor gets a different email from you every week for a year, automatically.)

2. It’s free. Again, once it’s set up, your emails are sent out without any cost whatsoever. Given the prices of stamps and stationery, this is important. Plus it frees up marketing budget dollars for other things that are effective.

3. It’s automatic. By this I mean: you can’t mess it up by not doing what you’re supposed to do.

OK, I know how it works: you’re supposed to make follow-up calls and mail follow-up letters, and send newsletters to your “list.” But it doesn’t always happen does it?

Why is it that we always seem to find a dozen other things to do when we’re supposed to be following up with prospects?

Well, don’t worry about it. Now you can have your follow-up machine do all the dirty-work for you. And it never makes excuses or finds something else to do instead of sending your newsletters and emails.

If you do only one thing with a website, capture visitor emails. If you do only one internet marketing activity, make it this: put in an automatic email follow-up system.

If you do it right you could be the laziest millionaire Realtor the world has ever seen.

Real Estate Sign – A Simple Yard Sign Or A Powerful Marketing Tool?

Yard signs are the most obvious, yet underutilized selling tool in the Realtor’s arsenal. If you are one of those Realtors, who is still married to the gatekeeper business model in which all information about the home should be closely held, you may be missing real opportunities to expand your business. It begins with the ordinary real estate yard sign.

The real estate signs For Sale is your chance to show neighbors, seller’s relatives, buyers and other sellers how you can really pull out the stops to market a home. By festooning the sign with sign riders, feature sheet holders, and email addresses, you make the sign come alive with enthusiasm and energy. Anyone who looks at such a busy sign will see a busy agent who is determined to sell this particular home.

Think about the curiosity factor. Would not you be tempted to stop and look at a home that invites you to “Take One, Please?” By comparison, a sign with only a broker’s name and a phone number looks exactly like what it is – an advertisement for the broker, not the home.

The purpose of your sign is to stimulate activity around the home. By making people stop, look and think about this home, you are expanding your customer base. Curious neighbors and Sunday drivers could be your next clients.

A truly professional real estate agent uses colorful residential yard signs to increase traffic, communicate important information and make a stronger curbside impression. Lightweight curbside signs are very often used to list amenities and generate interest in my rental properties.

Make a great drive-up impression with a colorful yard sign and remember that realtors signs are the first point of contact you have.

Letters to Potential Clients From a Real Estate Agent – Tips for Writing Marketing Letters

Introducing yourself in person is pretty easy. You make eye contact, smile, and shake hands. You tell the other person your name, and he tells you his name. Pretty easy, right? But what if you need to introduce yourself and you can’t see the other person? One way you can tackle this problem is by writing a marketing letter.

Whether you are new to real estate or just new to the area, you’ll want to send out some letters and let everyone know you are in the area and ready to sell. You can also use marketing letters to entice people who had listings expire to relist with you.

You can trick people into opening your letter and not just tossing it straight into the recycling bin by using a key word. “Free”. As a late-night ad used to say, “Free is a very good price.” So let everyone know you have something free inside. It might be a fridge magnet, or a set of free energy-saving tips, or a pocket calendar.

Now that you have their attention, you need to give your reader an introduction to you. Tell her who you are, and why you are the home expert she should trust. Give some tips or useful information in your letter that will be of use to your reader. Perhaps this might be a fall-cleanup checklist or winter weatherization tips. If you are targeting an up and coming area, you might want to give a list of local merchants for people to get started frequenting.

If you get completely stuck and have the worst case of writer’s block, you can download free templates from the internet. They can be introduction letters, prospecting letters, expired listings letters, or new agent letters, just to name a few. These are useful to help you get started and trigger a thought trail. They’re also good if writing is not your strong suit, but you are great at the verbal deal. (Some of these sites offer templates to help you with your listings, too.)

Keep the letter simple. Overcomplicated or technical newsletters will just confuse your readers and make them toss it. That also means your name is not the one they will tuck in their dream home folder for when the time comes to buy.

It might seem obvious, but be sure you use a good spell checking program and a grammar checker if you are not strong in either. It only damages your reputation if you have errors that can be easily fixed by these programs.

Last, close with a call to action. It could be asking the reader to visit your website for more information or to subscribe to your newsletter or podcast. It might be a link to your Facebook page on which you have a coupon to a local merchant. Or you may have some DIY tips on your YouTube channel. Whatever it is, you want it to be a good reason to follow up, something that will be worth your reader’s time. And time these days is more valuable than ever.

Mobile Text Marketing Strategies For the Real Estate Professional!

The Jan 2010 Realtors Confidence Report (a survey of realtors experience with current market conditions) sums up the mood in the real estate industry with the following observations:

• “Due to the high unemployment rate it is very difficult for buyers to have any hopes of purchasing a home for 2-5 years”

• “11 percent unemployment and increasing gas prices are killing our market.”

While several real estate brokers and professionals have been forced to leave the industry as a result of the current economic crisis, many are still hanging on and a few are thriving even in these economic recessionary times.

So how do you as a real estate broker or agent survive and even thrive in this brutal market? The few brokers and/or agents who are thriving in this market are doing the following:

• Assured of getting the most return on their marketing dollars

• Ability to gather high quality leads without spending too much

• Assured of a 24/7 dynamic lead capture process

• Ability to follow up instantly their prospect calls

• Ability to create ongoing conversations with their prospects or customers

• Customize their messages and talk to their customers when they need to, knowing that the broker’s message is accurately presented on their customer’s mobile devices

• Automate the process of managing campaigns

• Create and view campaign analytics

• Build a database of prospective opt-in customers

Increasingly, real estate agencies across the country are using mobile text marketing strategies to quickly inform their clients with personal messages on new listings or information on closing deals. They are integrating mobile marketing into their traditional advertising strategies and they are improving their response rates as a result!

The New York Times has described mobile text marketing as “The most powerful advertising media ever invented”.

Mobile text marketing offers unique targeting abilities that are incomparable to traditional promotion and advertising media. With the appropriate mobile marketing provider, your prospective buyers will be able to get detailed information about the property on their mobile phone with detailed specs, pricing, virtual tours, and your contact information.

Here’s how it works: You choose a primary keyword (eg: JOESREALTY). This entitles you to an unlimited number of additional sub-keywords. You will then assign each property a specific sub-keyword. If you have 10 properties, your sub-keywords will range from JOESREALTY_1 to 10.

When anyone responds to your ad and sends a text message:

Step 1. A potential buyer sends a TEXT MESSAGE with the property’s KEYWORD to our SHORT CODE.

Step 2. The system generates an SMS to the buyer with the property’s description and details.

Step 3. The system can also generates another SMS – with a lead qualifying question.

Step 4. The system sends the agent an SMS with details on the lead.

Step 5. The system captures the sender’s contact info for follow-up campaigns or contact

Choosing A Competent Provider:

• Make sure you choose a provider with a trusted and reliable web-based platform to manage mobile marketing and alert programs over short codes.

• Your provider must also have packaged, ‘ready-to-go’ solutions that provide you the reliability, real-time compliance, and flexibility you need to implement.

• The appropriate package must include one or more “Keywords” you can use to build your permission-based marketing database and to market your products and services. Simply choose the keyword(s) you want to represent your company products, services or campaign and use it in all your marketing ads.

• The system must have a database control center where you will capture the opt-in contact information and send out follow-up or other marketing campaign information.

• Finally, the prospective provider must have a proven, easy to use system and a proven list of existing national and local businesses on board.

• You must be able to test “real time” with existing real estate client how the system works for them.

It’s no surprise in this market that the real estate industry is relatively concerned with gathering high quality leads. If an agent doesn’t have good leads, after all, he or she won’t make sales – there won’t be any prospects to sell to and puts his or her company at risk of failure.

In the current recessionary environment, it is critical that real estate professionals quickly incorporate new, more cost effective lead generation strategies into their ongoing marketing efforts.

Mobile text marketing technology is helping Real estate agencies across the country to quickly inform their clients with personal messages on new listings or information on closing deals.

Find out more about how mobile text marketing could help your business.