8 Important Ways Homeowners Benefit From Using Real Estate Agents

Whether, you are a homeowner, who has decided, it’s time to sell his house, and relocate, or a potential buyer, seeking for the so – called, home of your dreams (the American Dream of home ownership), you will have the choice, of either, doing so, on your own, or using the services of, and being represented by a quality, experienced, professional, real estate agent. Some believe they will get a better deal, when they do so, on their own, because, there will be no, or fewer commissions. However, according to the National Association of Realtors, or NAR, homeowners, generally, net more, even after considering these, than those who do so, alone. Buyers also benefit because the right agent, has the local knowledge, to properly provide you, with relevant, professionally prepared, Competitive Market Analysis (or CMA), so you have a better idea of market value and the competition. With that in mind, this article will attempt to briefly, examine, review, consider, and discuss, 8 important reasons, homeowners benefit from using the right real estate agents, for their specific needs, and situation.

1. Local knowledge: Although markets, and times, change, in the vast number of circumstances, you will get your best offers, in the first few weeks, after it’s listed on the market. Therefore, pricing it right, from the start, often makes the difference, in a significant, major way!

2. Marketing expertise: The right agent, will create a customized, personal marketing plan, which addresses your specific residence and property, location, etc, as well as your priorities, needs, etc. There is no, one – size – fits – all, marketing process, so using a quality real estate professional, often makes a significant difference.

3. Agent’s network: Those who try to sell their house, on their own, often discover, they fail to attract as many potential buyers, as those using a professional. This is referred to, as an agent’s network, which includes the important tool, of listing the property, on the Multiple Listing Service, etc.

4. Hold client’s hand: The process of selling one’s house, is often, a stressful one, so using a professional, who has been through it before, and has a better idea of what to expect and anticipation, eases many of these stresses. Seek someone who patiently, is willing to, hold your hand, through the entire process.

5. Explanations/ expectations/ modifications: Rather than assuming or guessing, wouldn’t it help, to have clear explanations? Many homeowners have excessive or wrong expectations, and the individual, who represents you, must have the inner strength, to explain fully, his reasoning, and strategies. In addition, modifications, in terms of marketing, strategies, and pricing, are necessary, and someone with more experience and expertise, is far better positioned to guide you properly.

6. Convenience: Do you want to have to stick around the house, to show, the property, or wouldn’t it make sense, to hire someone, to do so, professionally? Open – houses, are only a small component in the overall strategy!

7. Negotiating: Professionally negotiating, on your behalf, benefits the client! Wouldn’t a professional, do a better job, in most cases?

8. From transaction stage, through closing: Hire someone who will be there for you, from the initial listing stages, showings, marketing, service, to the transaction stage, and then, until the closing, and house transfer is completed!

These are only 8 of the advantages of hiring the right person to represent your real estate needs. Focus on your needs, interview several, and choose, the right agent, for you!

Why Real Estate SEO Is Different From Standard SEO

When it comes to real estate SEO, you might as well take everything that you’ve read about in those basic SEO guides and toss them right out the window.

Real estate SEO is a horse of a different color for many reasons, but for one in particular: whereas other websites can be optimized to bring in leads one time and then convert them into long-term clients, real estate SEO has to work over and over again, constantly bringing in new leads and converting them into new clients.

Why?

Because the average person doesn’t buy a house one day and then come back a week later to buy another!

What Makes It Unique

Sure, there is loyalty in the real estate game-when you get your clients a great deal and make everything run smoothly for them, chances are they will come back to you when they move again (or if you’re in the higher end of the market, buy a second or third home).

But let’s face facts here: that turnaround time isn’t something many real estate agents can bank on. Plus, since most agents only sell locally and most moves are made into a specific region or area, chances are that you won’t be getting a cut of your current client’s next move anyways.

That’s what makes real estate SEO so unique and vital to the industry. Without the proper techniques, you are waving an invisible, bait-less hook in a sea of fish that are being scooped up by your competition left and right-all of whom have fishing nets!

3 Things to Consider

Here are a few of the factors that complicate real estate SEO as compared to a wider-ranging business that can bank on global sales, customer loyalty and static products:

1. Local SEO is Everything for The Realtor.

While other SEO tactics can focus in on broader keywords that are related to the industry, this type of SEO has double the work. Not only do you have to rank for those standard keywords your leads will be looking for, but you also have to match for those keywords in the exact locations that you are selling or renting property.

This means double the keyword research, double the content, double the work. It means going different routes to get your rich snippets up and running, to get your local map showing on the search engine results pages-it means a lot of different work you have to put in, unless you have a system to do the work for you.

2. Content is Essential To Realtors.

With SEO for realtors, your market is constantly changing which is great considering you have to constantly bring in new leads and clients, but that translates into more content.

Real estate SEO needs more localized blogs, more pointed, helpful content, more keyword rich, sales driven webcopy and essentially more of everything content-related than standard business websites.

Why?

Because you have tons of listings and are appealing to a large audience from all over the country-or even world-trying to draw them into one very specific location. To do that, you have to cover all of your bases and to do that, you need a lot of content. Having a content management system in your hands will make things a lot easier.

3. Fresh Media and Consistent Updates Keep Up with the Changing Market.

Finally, real estate SEO is nothing without pictures of the properties. Not only do you need to have a fast load time (meaning your server has to be well-equipped, your pictures properly sized, etc.), but you also have to have alt-text for your pictures, each with relevant keywords.

The pictures should be placed in a logical order and all indexed with the search engines. This isn’t too hard to do with a few listings, but if you have 15 pictures of each property listing and 500 listings, you can see why things can start to get complicated.

Real Estate Auctions (How Do They Work)

The popularity of auction sales of real estates is increasing day by day despite the dominance of the traditional process of real estate selling. Earlier these auctions were labelled as dishonour sales done by the distressed sellers when there was no other way to liquidate a property. But this view has changed as the number of real estate auctions are increasing day by day because sellers of residential as well as commercial properties are opting to auction their property directly or turning to real estate broker houses to get top price as per market rates from the auctions.

Auction opportunity arises when a seller’s mind is auction oriented with a hope that the property will fetch a fair market price. To get a fair price, his equity position in the auctioned property should be strong. With a strong equity position in the property, he will save the cost of paying a sales commission. The time of auctioning should be perfect, when the market is soaring high. The auctioneer should also try to avoid bearing high carrying costs associated with the property.

A profitable auction opportunity is created when there is limited supply of a particular type of property whose demand in the real estate market is relatively high or the market is declining with limited buyer’s interest in this traditional sales process.

When a property is offered for auctioned, a sense of urgency arises to bring the interested parties together on a particular day and the sales process creates a sales price through competitive bidding among the participating parties.

In early days of real estate auctions only the properties in bad conditions or subjected to foreclosure were auctioned. But now sellers are shifting to real estate auctions to sell their homes. This transformation has occurred because the earlier believe that a seller will not take the risk of auctioning his property at a lesser price than its market value has changed. Real estate auctioneers are at a liberty to set a minimum price which is more than its market value that he will receive in any case. In addition by setting a minimum price, he will no longer have to bear the risk of buying back the property if it does not reach that price and will also save the cost of paying the required sales commission to the auction house.

Many real estate owners prefer to go for a direct auction instead of going to a auction houses to avoid payment of sales commission to real estate brokers which is about 8-10 percent of the property’s value. Also the property owners have absolute control on the auction sales process. This is essential when a real estate takes lot of time to sell and the owner is represented by a real estate agent or broker. Many times, it is wise for a real estate owner to auction a property not in use to cut down maintenance expenses. Real estate auction is an exciting event both for the auctioneer and the bidding parties therefore they are always well attended.

Since auction is the best way to get true market value for the real estate, the magic of an exciting real estate auction works for the marketing of these properties for sale. Onus rests on the auctioneer to create demand or an urge to make a bid in the buyers/bidders mind and to attract the attention of the potential buyers/bidders. The potential buyers of the property are then registered after it is ensured that they are financially qualified. It is to be ensured that a considerable sum is paid by the buyer as a down payment which is non refundable and both parties are willing to close the deal as soon as possible. It is necessary to make sure before the auction that the buyer is financially secure so that the seller will not have to wait for receiving the entire payment. Many times it has been found that real estate auctions remain incomplete because the buyer or successful bidder is turned down for mortgages.

The following factors should be kept in mind before a real estate is auctioned by the property owner-

. He should consult experienced and professional auction consultant who have specialized in real estate auctioning.

. It should be ensured that the marketing campaign of the auction event focused properly to have a high impact.

. Importance should be given on direct mail marketing to targeted bidders/buyers.

. The auction event should be advertised in print and audio visual media to have a greater impact. If possible the consignment should be assigned to a reputed advertising agency to make the ad campaign more attractive.

. The auction event should also be advertised through internet and email.

After the promotion or advertisement campaign is launched, the auction event takes place within a few weeks on completion of official formalities. Sellers are informed about the auction date before hand after the auctioneer is ensured that the sellers/bidders are able to meet the preset terms and conditions laid down by him.

Following are the advantages of real estate auctions for the seller-

. The property owner is able to make a quick liquidation of their property.

. The auction is successful in creating a healthy competition among the bidders.

. Their property is exposed to a wide range of prospects.

. Closing is accelerated.

.The sellers are well aware about the date and time when the property will be sold.

. Auctions are successful in considerably bringing down the amount of time a property is on the market for sale.

. Auction gets rid of number of out of the blue events related to property sales.

. Auction reduces the burden of negotiation process from the sellers mind. He is able to sell the property according to the terms and conditions set by him.

. In contrast to conventional sales processes where it is mandatory for the property owner to make necessary improvements and renovations to get a fair price, these properties are auctioned on as-is-where-is basis. Potential buyers receive enough time to make a decision on whether to make a bid or not after having a good look at the property to be auctioned. Therefore it is sold with no emergency and the seller gains from it.

The buyer also enjoys innumerable advantages from real estate auctions, they are-

. He can set his own purchase price.

. He purchases the property at a fair market price.

. He does not have to make long negotiations or bargains to finalize a deal.

. Auction reduces the time to purchase a property.

. He will not have to worry about emergencies because purchasing and closing dates are known to him beforehand.

. Buyers are well aware that sellers are predetermined to sell.

What Do Brand Touchpoints Mean in Real Estate Agent Marketing?

Recently, after talking to a group of professionals in the construction business, the local distributor of Tyvek handed my colleague his card. Among its many purposes, Tyvek is used to wrap buildings at construction sites. The card was itself made from Tyvek, which makes for a fun, tactile, brand-reinforcing experience. I don’t doubt that many conversations have started with, “wow – what’s that card made of?”

A business card is a specific example of a brand touchpoint, a place where your brand as a real estate agent and your target home buyers meet.

Experienced marketers often say “Everything Communicates.” That’s a broad concept, but brand touchpoints bring it down to reality. Everything, from your business card to your actual product or service, says something about your brand as a real estate agent – and it’s your job to know what it’s saying.

Effective marketers know that they have to be intentional about everything that they do. In other words, you have to decide what you want to known for before you brand yourself. A message is crafted about why you are the best choice for the home buyers you want to work with. The voice, personality, and look-and-feel have to be right. After that, you can express that message using all of the channels of communication available.

Those channels are your brand touchpoints. They can include advertising, marketing collateral materials, web site and stationery. Those are the obvious ones. The touchpoints you don’t think of, though, are the ones that are likely cause you problems. These are things like voicemail messages, phone manner (of everyone who answers the phone on your behalf) and the appearance of coworkers, car, or office.

To expand on this, you want to ensure that each of these touchpoints is actually building up the “know, like, and trust” factor with your ideal clients. If you want to be known for being extremely businesslike, then your voicemail should be very to-the-point and your dress more sophisticated. If you wish your brand to be more folksy, then your voicemail can include a more friendly or inspirational message, and your dress may be more casual.

The most important thing is consistency. You want each brand touchpoint to be reinforcing the same message. Don’t let hidden brand touchpoints ruin your real estate agent marketing. Remember that everything communicates. That abrupt voicemail message or dirty car could undo a lot of hard work.

Real Estate – Selling – The Long List of What to Include in Internet Marketing For Your Property

If you are selling real estate in any form then you need to know about internet marketing. Do not spend your time with marketing methods from the past. Do not deal with Realtors who are stuck using old marketing methods.

The marketing methods for today and tomorrow are on the internet. You need a web marketing strategy for any type of property you are trying to sell. If your Realtor doesn’t have one for your specific property, then you must get someone else to do it for you, or get a different Realtor.

Often I am asked what is included in when we do customized Total Web Marketing Strategies for real estate properties for sale.

Below is a sample list of the types of things we recommend you do for properties after creating a custom website apart from Realtor or FSBO websites.

Sample Custom Internet Marketing Plan

– Website Marketing

– Onpage Optimizing with Keywords

– Search Engine Optimization

– Search Engine Submissions (Over 200 search engines)

– Authority Sites Back Link Development

– Email Marketing Campaigns to Targeted Buyer Groups

– Automatic Followup System – Setup & Maintenance

– Custom Flyer Creation & Distribution

– Buyer Contact List Building

– Video Marketing of Your Property (20 online video sharing sites)

– Audio Marketing of Your Property (30 online audio sharing sites)

– Press Release Distributions

– Google Local Search Engines Setup & Optimization

– Creation and Promotion of a Listing on Google Search and Google Maps

– Local Internet Directory Submissions

– Blog Creation & Blog Postings

– Real Estate Forum Postings

– Social Account Creation

– Social Bookmarking Submissions

– Article Directory Submissions

– RSS Feed Submissions

– Content Management

– Website Content Writing

– Graphic Design

– Property Branding

– Online Promotions

– Pay Per Click Advertising Setup & Maintenance

– Podcast Production & Marketing

– Webpage Sales Copywriting

– Web Traffic Analytics Setup & Analysis to Determine Website Traffic Sources

– Ongoing Monitoring to Determine Most Effective Channels for Marketing Your Property