Digital Marketing – A Fantastic Way To Boost Real Estate Sales

The real estate industry in India has found out a new and effective way of marketing that is known as Real estate marketing. Today our country has more than 200 million users online and it consists of people of high net worth, lower middle class and middle class people. Real estate companies in India are paying about 25% of their marketing expenditure on digital marketing. Today each and every customer does an extensive online research before purchasing any product.

There are various ways to boost online sales with the help of digital marketing.

• Blogs are the Most Effective Way

Where any high-valued product is involved, in-depth details of the product help the customer to take better and informed decisions. Therefore, it becomes important to develop blogs on your products and FAQ’s related to the sector. Try to conduct a survey within your present customer base. Jump into the deeper questions and mention answers for all of them on your blogs. Search for the trending topics like in the past few of the banks reduced the interest rates on home loans. Such type of news should be always be presented in an effective manner.

• Develop Your Strategy and Campaign from Conversion Perspective

It is very important to do all the promotional activities from conversion perspective. There is no meaning of any campaign if it doesn’t have any call to action. You have to tell your audience, what they are supposed to do after watching any video or campaign. Hence the phrases like “call to”, “visit here”, should definitely be used. Be creative in the campaigns, but tactfully keep the customer engaged and induce him or her to contact you. Do not compromise on the creativity because it is the key to any marketing strategy.

• Engage Your Customers Wherever Possible – Email, Blog, Social Media, Forums etc.

You can track customers over internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You have to just join all these and you would find more and more people searching for you. Engagement is the quickest and the most effective tool to find an audience and this is done by various methods like blogs, info-graphics, videos and you should start any campaign, keeping in mind the end result of the same like sales, loyalty and identity. These engagement techniques are effective and if done at the right time, would take your business to new heights.

• Second Screen Marketing for Real Estate

India is witnessing a new wave in technology and smartphones are the first ones. Today, more than 90% of the youth have smartphones and so it becomes essential for real estate companies to implement second screen marketing strategy and should have mobile responsive sites. It should make groups like Whats App etc. and social media platforms like Instagram, vines. Real Estate Developers target both desktop and mobile customers and in a very short span of time, the results would be in front of you.

Quality Real Estate Representation: Sales, Selling, Marketing, Or A Combination?

We often, discuss, what someone should seek, from the real estate agent, they hire, to serve and represent their best interests, needs, goals, and priorities. An ideal agent possesses a combination of, a true, positive, can – do, attitude, an inspiring, motivating manner, and personality, and a well – developed, relevant, skill – set, and aptitude. However, far too often, we don’t consider, other necessary skills and traits, which relate, to achieving the essential necessity, of getting the property sold, etc! With that in mind, this article will attempt to briefly, consider, examine, review, and discuss, the differences between sales, selling, and marketing, and whether, one is most important, or there is a necessary combination, needed and required.

1. Sales: Many agents state, they are, in – sales, rather than stating, they sell real estate. Why is this? Is it because, they perceive a negative connotation, about selling, or are they focusing on what they believe to be, the politically – correct approach (also known as, PC)? What about the concept of selling, do they fear, or lack the confidence/ skill, etc, which makes a difference, for the better?

2. Selling: We all sell something, regardless of occupation, or goals and priorities? We either sell, ourselves, a product or a service! Professional selling is, both, an art, and a science, requiring a willingness, and ability, to be proactive, and real estate agents, must combine this, with serving the needs, goals, and priorities, of one’s clients, while maintaining the integrity, and ethics, required, both, by the law, and the Code of Ethics! The science of selling, includes the techniques, needed, and a willingness to master, the essential necessities of handling objections, addressing needs and perceptions, and proactively, bringing together, the seller, with the best qualified, potential buyers, in order to achieve a meeting – of – the – minds!

3. Marketing: Quality representation is only accomplished, when a comprehensive, well – considered, marketing plan, is perceived, and conceived of, created, and used, to attract the right buyers, to consider his client’s property! First, it’s important to recognize the target – market, most likely to seriously consider, this specific home, and use the best combination of vehicles, to market and promote it, effectively! Then, one must determine, the best way, to expend these funds, in order to get the best, bang – for – the – buck, and achieve his clients expectations.

4. Combination: The best approach is, to use, a combination of these necessities, to provide, what most seek, which includes, selling the home, in the shortest period of time, at the best price, with a minimum of hassle!

Doesn’t it make sense, to consider, the best way, to market, and sell, a house, from the onset? Thoroughly discuss these ideas and concepts/ approaches, with the agents, you interview, before you hire, the one, who will best represent you!

Essentials Of Marketing, Sales, And Selling Real Estate

Some people, appear to believe, the only thing needed, to successfully, sell one’s home, is making the decision to do so, and, offering it, for sale, advertising it, etc. Statistics indicate, in the vast number of instances, when homeowners use a professional, to sell their houses, they benefit, by receiving, a higher selling price, with less stress/ hassle/ inconvenience, and doing so, in a shorter period of time. Professional real estate agents understand the market, nuances, methods/ techniques, and serve, and represent their client’s best interests. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the essentials of marketing, sales, and selling real estate.

1. Marketing: The process should begin, with client, and agent, being on the same – page, and agreeing to how to proceed, to achieve the homeowner’s objectives and priorities. One should hire an agent, who perceives and conceives of, creates, develops, explains thoroughly (to client’s satisfaction, and understanding), the components of his marketing plan, and the reasoning, and rationale, which makes it make sense, and achieve the primary objectives. Marketing must include: determining the home’s niche; prioritizing approaches; determining the best options and alternatives, etc; considering media choices, and deciding, which ones, might make the most sense, for the particular property; a marketing budget; and; fully explaining the reasoning behind the listing price, and the essentials of making price adjustments, if necessary.

2. Sales: Many, falsely, believe, sales, and selling, are the same! Sales, is a process, and approach, using the tried – and – proven approaches, without thinking, outside – the – box! It means creating a plan of action, in order to maximize the results, which a client, might achieve, and receive.

3. Selling: Unlike sales, selling is a consistent, proactive, activity, which emphasizes, closing – the – deal! It is, when performed properly, and effectively, both, an art, and a science. The art is the technique, which includes: attracting buyers, and other agents; articulating an inspiring, motivating, message, which is responsive to the potential buyers needs, goals, and priorities; matching up, the right buyer, with the right house; asking for the sale; and closing the deal. Obviously, this is not, a one – step, simplistic activity, but, rather, a well – considered, effectively trained, experience – focused, tried – and – proven, method, for achieving the goal!

If you hope to sell your home, begin by hiring the right, real estate agent, for you, who will, be able to, professionally, handle the marketing, sales, and selling of your house. Take the time, to interview agents, and hire the one, who is best for you!

Real Estate Transaction Process: Pricing, Marketing, Selling, Sales, Closing

Being an effective, quality, real estate agent, requires several skills, abilities, experiences, expertise, judgment, and actions, used together, to make the process, easier, less stressful, and far more efficient/ effective! This process begins with properly pricing a property, from the start, using a professionally designed, Competitive Market Analysis, valuable, properly designed marketing, well – considered, selling, bringing about a sale, and paying keen attention, until the closing. After more than a decade, as a Licensed Sales Representative, in New York, I have come to realize, the difference, the right agent, might offer, and, so, with that, in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the key considerations, to understand, during this process, and period of time.

1. Pricing: Often, the initial, listing price, sets the tone, for how well the process will go! The best approach is to price it right from the start. Statistics, and data, indicates, the best offers, come, in the vast number of instances, in the first few weeks, after a property is listed, so, doesn’t it make sense, to attract, the maximum number of qualified, potential buyers, from the start, by pricing it realistically, and in a well – considered manner. Sellers should demand, their agents, explain, their pricing rationale, and closely review a Competitive Market Analysis, and use it, to its best purposes.

2. Marketing: What is the best way, to market, a specific house, and property? Choose an agent, who prepares, a fully considered, well – designed, marketing plan, which includes, the reasoning behind, the best media, for your home, and how to get the most bang – for – the – buck. Included in this planning, should be: the proper combination of media use/ usage; priorities; goals; the house’s niche; niche – marketing, etc.

3. Selling: Selling must be proactive, and, clients and agents, must work together, as a team, in order to achieve the best possible results. How quickly an agent responds to leads, answers/ addresses his client’s concerns, and perceptions, and the quality of his advice, in a well – considered, timely manner, often, differentiates, the right representative, for you, and the rest – of – the – pack!

4. Sales: The process of selling, must close the deal, with the results, which make the most sense! Only when the sale, is completed, and, brough to fruition, has the agent, provided the service, his client needs, and deserves!

5. Closing: Some falsely believe, the process is over, when the offer is made and accepted. However, many things, might happen, between, that step, and the closing, and, thus, experience, expertise, foresight, and planning for contingencies, are essential qualities, needed to be a great real estate agent!

Homeowners should hire someone, to represent them, who will pay attention, to all these factors, and create a scenario, where his client, receives the highest, possible price, in the shortest time period, with the best terms, and the least hassle! SInce, for most, their house, represents, their single – biggest, financial asset, doesn’t that make sense?