Mobile Text Marketing Strategies For the Real Estate Professional!

The Jan 2010 Realtors Confidence Report (a survey of realtors experience with current market conditions) sums up the mood in the real estate industry with the following observations:

• “Due to the high unemployment rate it is very difficult for buyers to have any hopes of purchasing a home for 2-5 years”

• “11 percent unemployment and increasing gas prices are killing our market.”

While several real estate brokers and professionals have been forced to leave the industry as a result of the current economic crisis, many are still hanging on and a few are thriving even in these economic recessionary times.

So how do you as a real estate broker or agent survive and even thrive in this brutal market? The few brokers and/or agents who are thriving in this market are doing the following:

• Assured of getting the most return on their marketing dollars

• Ability to gather high quality leads without spending too much

• Assured of a 24/7 dynamic lead capture process

• Ability to follow up instantly their prospect calls

• Ability to create ongoing conversations with their prospects or customers

• Customize their messages and talk to their customers when they need to, knowing that the broker’s message is accurately presented on their customer’s mobile devices

• Automate the process of managing campaigns

• Create and view campaign analytics

• Build a database of prospective opt-in customers

Increasingly, real estate agencies across the country are using mobile text marketing strategies to quickly inform their clients with personal messages on new listings or information on closing deals. They are integrating mobile marketing into their traditional advertising strategies and they are improving their response rates as a result!

The New York Times has described mobile text marketing as “The most powerful advertising media ever invented”.

Mobile text marketing offers unique targeting abilities that are incomparable to traditional promotion and advertising media. With the appropriate mobile marketing provider, your prospective buyers will be able to get detailed information about the property on their mobile phone with detailed specs, pricing, virtual tours, and your contact information.

Here’s how it works: You choose a primary keyword (eg: JOESREALTY). This entitles you to an unlimited number of additional sub-keywords. You will then assign each property a specific sub-keyword. If you have 10 properties, your sub-keywords will range from JOESREALTY_1 to 10.

When anyone responds to your ad and sends a text message:

Step 1. A potential buyer sends a TEXT MESSAGE with the property’s KEYWORD to our SHORT CODE.

Step 2. The system generates an SMS to the buyer with the property’s description and details.

Step 3. The system can also generates another SMS – with a lead qualifying question.

Step 4. The system sends the agent an SMS with details on the lead.

Step 5. The system captures the sender’s contact info for follow-up campaigns or contact

Choosing A Competent Provider:

• Make sure you choose a provider with a trusted and reliable web-based platform to manage mobile marketing and alert programs over short codes.

• Your provider must also have packaged, ‘ready-to-go’ solutions that provide you the reliability, real-time compliance, and flexibility you need to implement.

• The appropriate package must include one or more “Keywords” you can use to build your permission-based marketing database and to market your products and services. Simply choose the keyword(s) you want to represent your company products, services or campaign and use it in all your marketing ads.

• The system must have a database control center where you will capture the opt-in contact information and send out follow-up or other marketing campaign information.

• Finally, the prospective provider must have a proven, easy to use system and a proven list of existing national and local businesses on board.

• You must be able to test “real time” with existing real estate client how the system works for them.

It’s no surprise in this market that the real estate industry is relatively concerned with gathering high quality leads. If an agent doesn’t have good leads, after all, he or she won’t make sales – there won’t be any prospects to sell to and puts his or her company at risk of failure.

In the current recessionary environment, it is critical that real estate professionals quickly incorporate new, more cost effective lead generation strategies into their ongoing marketing efforts.

Mobile text marketing technology is helping Real estate agencies across the country to quickly inform their clients with personal messages on new listings or information on closing deals.

Find out more about how mobile text marketing could help your business.

Real Estate Text Messaging Benefits When Marketing FSBOs

Due to the rising popularity of robust smart phones, real estate agents who utilize text messaging systems can benefit, substantially, from an exposure and lead generation perspective. On a “for sale” sign, your text messaging code can help you share information about properties with people that pass by through a message that sends out detailed property specs and photos. Chances are that the vast majority of passers by who notice a property you’ve listed will have a cell phone and by texting the system right then and there, they can quickly receive detailed listing information on a home. As soon as they do, you’ve gotten a lead that you can follow up with on that property or another listing. Did you know that this could also work to your advantage with FSBO (for sale by owner) properties? Read on to learn how.

Many realtors have realized the potential benefits of marketing through mobile messaging. By subscribing to a real estate industry messaging service, you can market to people via their cell phones. Not only can this tool help you market through properties that you are listing but you can also extend this ability to help you market through properties that you’re not listing. Any realtor that sees a FSBO sign can take that as an opportunity to build their brand and get new leads as well. Approach the homeowner and position the messaging service as a free and valuable marketing tool and you could both benefit.

If you already use real estate text messaging services, you know that it can help you capture new buyer leads. But did you know that you can also use your account on more than just your own listings? By offering use of the service to homeowners attempting to sell their home on their own, this could benefit in several ways:

Build Relationships with FSBO Homeowners

By offering to share your lead generation service for free with FSBO homeowners who don’t have the benefit of marketing and exposure offered by a real estate agent, you can build a relationship that results in business and / or referrals. For example, if the homeowner that is trying to sell without a realtor is unable to sell the property on their own, they may turn to you for assistance later on. It costs you nothing to share your service with the homeowner and in the meantime, if people text for info on the FSBO property and they don’t buy it, they become a lead for you.

Branding

Increased exposure in your area is always good, especially if you’re focused on a community that is highly competitive. People who get text messages from properties on your subscription will learn about you. And, they may or may not choose to look at that FSBO property but even if they do, they may also want to look at other neighborhood listings (that are listed by you). And, if the lead doesn’t already have a buyer’s agent, this is an opportunity for you to extend your services.

Lead capture possibilities of real estate text messaging are substantial. By utilizing this service and by offering use of your service as a free marketing tool to local homeowners, you can increase your exposure, build relationships, and sell more homes.